Additions coincide with brand’s rapid growth
(TORONTO, ON) – Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, announces the signing of Caroline Larsson and Adrienne White to its roster of stylish LPGA and Futures Tour players.
Joining LPGA Tour star Stephanie Louden in wearing the company’s clothing, these women will display the Quagmire logo during all on-course activities. Aged 26 and under, the up-and-coming golfers embody the brand’s “Not Fit for the Fairway” slogan, which characterizes Quagmire’s distinctive combination of sport and street fashion.
“We are proud to have such a talented group of young women represent Quagmire,” says co-founder Geoff Tait. “With our brand, we strive to create a fresh and playful look. These players really like to have fun and feel great on the course, making for a perfect match.”
Quagmire’s latest women’s collection offers vibrant, colorful looks designed to take the wearer from the greens to the downtown scene. The array of polos, sweaters, shorts, pants, dresses, skirts and outerwear are available in shades that range from eye-catching orange and green to baby pink and blue with contrast detailing throughout the line.
“I love the look and feel of Quagmire’s apparel – it’s both modern and fun,” says Big Break PEI contestant Caroline Larsson. “The line easily transitions from the course to lunch with my friends, and I don’t have to stress about whether I’m dressed appropriately for either situation.”
Crafted primarily from Quagmire’s exclusive, environmentally-friendly “Gud ‘N Dri” fabric, the 2010 collection features a variety of textures in its tops, including pique, interlock and a cotton slub jersey. Performance characteristics of these soft, static-free, wrinkle- and piling-resistant pieces include breathability, durability, fast-drying properties, UV protection and antimicrobials to provide comfort on and off the course. Additionally, Quagmire offers woven nylon, cotton stripe and seersucker plaid fabrications in its bottom styles.
Quagmire is worn by both Hollywood celebrities and professional golfers, including PGA Tour players Matt Weibring and Aron Price, European PGA Tour Player Branden Grace, JC Deacon on the Canadian Tour and Brennan Webb on the Nationwide Tour.
The brand’s “Not Fit for the Fairway,” slogan stresses that golfers don’t have to be low handicappers to have fun and look great – on and off the course. Retailing from $65 for some tops to $79 for select outwear, the new collection is outlined in a 52-page catalog currently available for retailers and media members.
Available throughout North America, Quagmire is sold at prestigious on-course shops, clubs and resorts including Olympic Golf, the Ritz-Carlton Orlando, Ka’anapali Golf Resort, the Four Seasons Resort Great Exuma at Emerald Bay, Angus Glen, Glen Abbey and Sporting Life in Toronto. The brand can be purchased online at www.fairwaystyles.com.
For more information: www.quagmiregolf.com, 800.652.9839.
About Quagmire
Quagmire is available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.
The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 the company partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
