Slated to open this fall, projected to win “Best New” golf course
(SHELTON, WA) – The Squaxin Island Tribe has appointed Buffalo Communications (Buffalo) to promote Salish Cliffs Golf Club, the much-anticipated 18-hole golf course and amenity of the Little Creek Casino Resort, 20 and 75 minutes south of Olympia and Seattle, WA, respectively.
Buffalo will create and execute a publicity and media-relations program to position Salish Cliffs in print, broadcast and online outlets.
Industry pundits who have previewed Salish Cliff’s par 72, 7,300-yard championship layout tout it as a shoo-in for “best-in-class” honors following its projected fall 2010 opening.
“Salish Cliffs is dramatically beautiful, comparable to famous courses nationwide,” says Ray Peters, Executive Director of the Squaxin Island Tribe. “It’s only a matter of time before Salish Cliffs is a staple among Pacific Northwest golfers and a favorite resort destination for visitors.”
“This course is unlike anything regionally,” says Rich Katz, Managing Director of Buffalo. “The terrain, turf, backdrop and strategic design mean golfers will enjoy each unique hole and thirst for Salish Cliffs time and again.”
Boasting amazing, 360-degree views of the Kamilche Valley, award-winning golf course architect Gene Bates created 16 of 18 holes encircled by lush forestry and incorporating natural vegetation. Salish Cliffs features rock facings with elevation changes up to 600 feet and smooth transitions between holes.
Characterizing the course are uphill and downhill challenges, “wow” bunker placements and shapes, and strategic directional changes using hillsides as running elements. Bates designed the course to provide bite for better players and benevolence for high handicappers.
Among the 18 signature holes is No. 12, the 437-yard, par-4 with majestic panoramas and a 100- foot elevation drop from fairway to green. Confronting golfers is a large, cavernous bunker along the left side of the fairway and around the face of the green.
With its jaw-dropping views, the 440-yard, par-4 No. 16 presents a natural, banana-like dogleg right playing off the hillside slope with wetlands meandering the fairway. An elongated green awaits golfers whose club selection is put to test.
Salish Cliffs crescendos with a lake and wetland preserve separating the par-5, 540-yard No. 18 with the par-4, 415-yard No. 9. The holes share an expansive 15,000 square-foot double green.
Atypical to the Northwest, preferred bentgrass stretches tee to green bordered by pure ryegrass in the rough for a distinctive, contrasting look. For its ecological stewardship, Salish Cliffs has already achieved a rarity in golf, earning “Salmon Safe Certification” for its high standards protecting the wetlands and natural environment.
Salish Cliffs is certain to resonate with golfers who rave about other Gene Bates layouts. These include Circling Raven Golf Club (Worley, ID) and Bayonet Black Horse (Monterey, CA), ranked “100 Greatest Courses in America” and “Best in State” by Golf Digest and Golfweek, respectively. Bates often collaborates on designs with PGA and Champions Tour star Fred Couples.
About Little Creek Casino Resort
Owned and operated by the Squaxin Island Tribe, Little Creek Casino Resort features nearly 190 luxurious, well-appointed rooms. The Indian-style gaming casino showcases more than 900 slots and table games, including poker, blackjack, craps, roulette and Texas Hold-Em. Top-quality, live entertainment – comedy, music and other shows – perform in the new, onsite Skookum Creek Event Center that hosts business and other events for up to 2,000 guests.
Getting there: Little Creek Casino Resort and Salish Cliffs Golf Club are minutes off Highway 101 near Olympia WA and easily accessible from Seattle / Tacoma via Interstate 5. It is also a quick ride from Yakima WA as well as Portland, Salem and Eugene OR.
For more information: www.little-creek-casino.com, 800.667.7711.
About Buffalo Communications
Vienna, Virginia-based Buffalo Communications is a global, golf-lifestyle public relations, branding and marketing-communications firm. Its extensive, longstanding and strong network of media and industry contacts grows profits for clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf resort, destination and real estate.
Celtic Manor Resort (Newport, Wales), host of the 2010 Ryder Cup, is among Buffalo’s high-profile clients, including category leaders Castle & Cooke, Dunning, ECCO, Kaua’i Visitors Bureau (golf co-op), Mission Hills Golf Club (Shenzhen, China), St. Joe Company and Sun Valley Resort.
Associated Press, Esquire, Forbes, ESPN, GOLF Magazine, Golf Digest, NBC’s “Today Show,” New York Times, Robb Report, Sports Illustrated, The Golf Channel, The Travel Channel, USA Today, Wall Street Journal, roughly all of America’s Top 50 daily newspapers, major TV networks and hundreds of upscale national and regional media are among those recently publicizing Buffalo clients.
Contact:
Jen Voss
703.268.9200
jvoss@billycaspergolf.com
www.buffalocommunications.com
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