Carlsbad, Calif. (March 29, 2010) – adidas Golf introduces the signature series featuring two new athlete-inspired shoes that combines a new approach to style with tour-proven technologies. Both were developed with collaboration from LPGA Tour Pros Paula Creamer and Natalie Gulbis, and incorporate highlights reflective of each of their personal styles and preferences.
“After looking closely at the women’s footwear category, and examining our brand assets, we became convinced that both Paula Creamer and Natalie Gulbis had the athleticism, charisma and personal style to help us launch a new generation of women’s footwear into the marketplace in 2010, “said Dave Ortley, Senior Director of Global Footwear. “We worked closely with Paula and Natalie throughout the entire process and found inspiration from each of their lives both on and off the course as they contributed to the project at every stage of creation. The end game for us was to present a new approach to the trade that would create interest, and give female golf consumers a line of shoes that look and perform great alone, and coordinate well with our leading apparel lines.”
Setting itself apart from traditional women’s shoes in the category, the signature PAULA features bold colors and Paula-inspired ribbon graphics on the footbed inlay sole, TPU outsole, heel and eyestay. Additionally, each pair comes equipped with exclusive ribbon lacing or optional performance shoe lace. The shoe also features adidas Golf’s new exclusive advanced THiNTech low-profile technology for improved stability and a re-engineered POWERBAND CHASSIS to provide more power and better control during the swing.
“I absolutely love the signature PAULA; the design, the performance, and just as importantly the style it brings me on the golf course,” says Creamer. “Working so closely with adidas Golf on the development and being able to incorporate some of my own personal touches into my own shoe was something I’ve always dreamed of doing. I can’t wait to start wearing it and show it off this season on tour.”
Incorporating sleek styling and intricate detailing, the signature NATALIE is a unique blend of tour-level performance and fashion-forward design. Reflective of Natalie’s personality, this shoe features contrast deco stitching throughout with rhinestone inlays displayed in the heel and tongue. Another key feature is the “removable” lace tag embraced with Natalie’s Signature swan logo and an original artwork print on the footbed. On the performance side, advanced THiNTech low-profile technology brings the foot lower to the ground enhancing the sleek look while improving stability and better overall footwork.
“The signature NATALIE blends the performance I need with my love for fashion,” said Gulbis. “Performance is important to me, but I wanted something stylish and original. I love the way it matches my adidas apparel and I can coordinate my outfits now head-to-toe. I am extremely excited to see other women wearing my shoe, I’ve had so much fun designing and creating it.”
Signature PAULA is available now in four colorways: Running White/ Black/ Black, Running White/ Krypton/ Hot, Blossom/ Black/ Black, and Black/ Running White/ Running White. Signature NATALIE is also available now in four colorways: Black/Running White/ Hot, Running White/ Running White/ Metallic Silver, University Red/ University Red/ Metallic Silver, and Running White/ Running White/ Black. Both signature series include a 2-year waterproof warranty. The signature PAULA carries a manufacturer’s suggested retail price (MSRP) of $120 and the signature NATALIE has an MSRP of $100.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
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