Featured on NBC Sports’ Golf Digest Equipment Special, Black Widow® grips have received rave reviews since debut at 2010 PGA Merchandise Show; green grass stores throughout the U.S. are first to receive bold new golf grip line
BRENTWOOD, Tenn., March 31, 2010 … At the 2010 PGA Merchandise Show in Orlando, Softspikes, maker of the world’s best selling plastic cleats and the #1 Cleat on Tour, entered the golf grip market with the debut of BLACK WIDOW® Grips, and received rave reviews from retailers, touring pros, club pros, everyday golfers and media throughout the U.S. Today, on the heels of being featured on NBC Sports as part of the Golf Digest Equipment Special, the new line of bold, high-performance grips are shipping to on-course green grass stores nationwide and are now available for consumer purchase.
The BLACK WIDOW® Grips line, which was developed to meet the demands of players at all levels, offers five distinct models, each one complete with black widow spider icons and/or stylish spider web designs, and excellent performance features to improve any golfer’s game. The new line includes:
• Tour Silk – Tour Silk features a Softspikes inspired horizontal “S” traction pattern, which requires less hand pressure and promotes a more natural grip, greater swing speed and distance. Available in black or white and round or ribbed models.
• Widow Maker – Widow Maker features a multi-compound hybrid feel and a two-color design with a corded top for traction in all conditions and a smooth responsive bottom for performance and feedback. Available in round and ribbed models with black/white and black/red color patterns. In the future, it will also be available in a putter grip model.
• Signature – Signature features a firm two-compound composition that delivers enhanced feel in the finger tip contact points, as well as Web Traction Technology on the backside for greater control, resulting in an unmatched combination of an aggressive design, superior feel and performance. Available in round with a black/white color combination at launch. A ribbed model, additional color combinations, a junior model as well as a putter grip model will be available in the future.
• Fusion – Fusion features a firm and highly textured surface for enhanced feel and control. The two-compound, multi-color material controls vibration and delivers two distinct feels plus Web Traction Technology for greater control. Available in black round and a ribbed model in the future.
• Edge – Edge features a soft performance wrap design with a high tack feel. The Web Traction Technology design pattern provides greater grip confidence and control. Available in black round, ribbed and oversized models.
To further promote the BLACK WIDOW® Grips line, earlier this year Softspikes launched www.bwgrips.com, an interactive website that features a number of insightful pages that educate consumers about golf grips. The new website also features a tutorial on how to properly clean the grips, complete with easy-to-follow photos and tips, and an instructional video that teaches consumers how to properly install their BLACK WIDOW® Grips.
“Our entire staff has worked feverishly on this new line and we are extremely excited to finally have them available for purchase at select retailers in-store and online,” said John Hohman, Vice President of Marketing, Softspikes. “The golf grip industry has never seen a line so unique like the BLACK WIDOW® Grips, and initial response from throughout the golf industry has far exceeded our expectations. We expect golfers will be very happy with a chance to finally purchase and play these grips as the 2010 golf season gets underway.”
Suggested retail price for the BLACK WIDOW® Grips vary from $3.99 to $9.39 per grip depending on the model. Green Grass retailers interested in carrying BLACK WIDOW® Grips in their store, please contact your Softspikes distributor to place your order, or for more information please visit www.bwgrips.com.
Contact:
Glenn Mastro
gmastro@mastrocomm.com
Stefanie Schiavello
stefanie@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
