(RIDGEFIELD, CT) – Boccieri Golf confirms that its renowned Heavy Putter increased market share by more than 50-percent during the months of January and February versus the previous year, as reported by Golf Datatech.
Despite the industry trend of declining equipment sales, the Heavy Putter has been rapidly adopted by discerning consumers and professionals worldwide, as evidenced by consistently strong sell-through at off-course shops. Sales have also been driven by the Heavy Putter purchase program, which leveraged increased production volume and significant economies-of-scale to make the line more affordable without impacting product quality.
“Our business is on an upward trajectory and poised for future growth, especially given tremendous initial response to our LITE-WEIGHT Series,” says Stephen Boccieri, President and CEO of Boccieri Golf. “Its new weighting option is the ideal complement to our existing models and assures we’re providing a putter for every preference.”
The LITE-WEIGHT Series was created following PGA Tour player feedback conveying a preference for a club retaining the benefits of the Heavy Putter on a lighter scale. Featuring a total weight of 600 grams – 100 grams more than standard putters from other leading brands – it is offered in five distinct options.
This option is joined by new MID-WEIGHT and HEAVY-WEIGHT models which are also available in a black PVD, with select styles showcasing a silver satin finish. All feature the company’s innovative system of added weight within the head and grip. This causes the body to engage its larger muscles for a consistent swing path, uniform pace, precise distance and directional control, as well as tightening end-over-end golf ball roll.
The new Heavy Putter models are:
LITE-WEIGHT Series (Total weight: 600 grams; head/back weight: 375/65 grams)
• D1/D3-L – Full-sized, face balanced mallet with high MOI available in a center shaft (D1) or a heel-mounted, double bend shaft (D3) – only in black PVD finish
• M4-L – Traditional flanged blade with heel shaft and long hosel
• N1-L – Toe-droop blade with a center shaft orientation, classic design and two-sided face allows for use by both right and left handed players.
• L3-L – Mid-sized, face balanced mallet with a double bend shaft
• Q2-L – Classic toe-droop blade with a plumber’s neck hosel
MID-WEIGHT Series (Total weight: 750 grams; head/back weight: 400/200 grams)
• D1/D3-M – Full-sized, face balanced mallet with high MOI available in a center shaft (D1) or a heel-mounted, double bend shaft (D3) – only in black PVD finish
• P3-M – Face balanced blade/mallet hybrid with a double bend heel-mounted shaft and square shaped head – only in black PVD finish
• Q2-M – Classic toe-droop blade with a plumber’s neck hosel
HEAVY-WEIGHT Series (Total weight: 900 grams; head/back weight: 465/250 grams)
• D1/D3-H – Full-sized, face balanced mallet with high MOI available in a center shaft (D1) or a heel-mounted, double bend shaft (D3) – only in black PVD finish
• L3-H – Mid-sized, face balanced mallet with a double bent shaft – only in black PVD finish
• P3-H – Face balanced blade/mallet hybrid with a double bend heel-mounted shaft and square shaped head – only in black PVD finish
• Q2-H – Classic toe-droop blade with a plumber’s neck hosel – only in black PVD finish
About Boccieri Golf
The company’s popular Heavy Putter is carried in all 50 states and more than 35 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide and since its 2005 introduction, has captured victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours.
The Heavy Putter remains the first and only putter that can automatically improve the consistency of the putting stroke. Original and Matte Series models – which spawned the global army of Heavy Putter true believers – are still available.
Also new for 2010 Boccieri Golf introduced the Heavy Wedge “Control Series,” including four traditionally designed blade models which incorporate the company’s trademark counterweight technology resulting in superior performance on both full swing and greenside shots.
Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com, www.theheavywedge.com.
Contact:
Jen Voss
Buffalo Communications
703.268.9200
jvoss@buffalocommunications.com
Bill Feidler
703.891.3339
bfeidler@buffalocommunications.com
www.buffalocommunications.com
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