TaylorMade unveils 2010 “season opener” Special Edition Logo
Carlsbad, Calif. (April 5, 2010) – A decade of dominance is being
realized this week, as TaylorMade Golf will rank as the No. 1 driver brand at The Masters for the 10th consecutive year when play begins next Thursday. The milestone is a testament to the trust that the world’s top players put in TaylorMade drivers such as the 300 Series, R500 Series, r7® quad, r7 SuperQuad, r7 Limited, R9™, R9 460, Burner®, Tour Burner, and most recently the R9 SuperTri and Burner SuperFast.
Continuing another tradition, TaylorMade is again providing its Tour Staff professionals participating in this year’s Major Championships with specially logoed hats and staff bags, starting with the 2010 “Season Opener” commemorative logo to be used this week. TaylorMade started designing special edition logos in 2003, to pay homage to each major championship and the particular venue at which it is played.
This year’s “Season Opener” logo is highlighted by several special design features, including:
* “3” – The “3” on the yellow flag commemorates the annual Par-3 Contest. A tradition that started in 1960, this year marks its 50th anniversary.
* “13” – Amateur competitors stay in the Crow’s Nest during tournament week, a tradition that dates to the event’s first years. Located at the top of the clubhouse, the Crow’s Nest accommodates five; only tournament participants are allowed.
* Five Stars – The eagle and five stars pay tribute to our 34th president, a five-star general who left the White House in 1960. A long-time member at Augusta National, several landmarks on the course are named for him, including a tree on the 17th hole, a pond on the Par-3 Course, and a cabin.
* Crown – A tribute to the 1960 Masters champion, known the world over as “The King” for his charisma and one-time dominance of his sport.
* Hat Flag Label – The 1960 champion birdied the final two holes to win by a stroke.
TaylorMade Golf has posted an interactive slide show featuring all 26 commemorative logos created to date, and the stories behind them, on the TaylorMade Golf Official Global Facebook Fan Page at http://www.facebook.com/TaylorMadeGolf. In addition to the slideshow, TaylorMade is offering a special Season Opener sweepstakes in which one fan will be chosen to win a 2010 commemorative staff bag with the 2010 Season Opener special edition logo. Interested fans should visit TaylorMade Golf’s Official Global Facebook Page for details on how to enter.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of (Euro) 10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
