Easy-to-navigate design enhances shopping experience
(Haddonfield, NJ) — Trend-setting designer Keri Murschell and her company, keri golf, announce the premier of a new website, reflecting the chic, clean lines and design aesthetic of the 2010 Newport collection at www.kerigolf.com.
Highlighted by an easy-to-navigate layout, the new site showcases keri golf’s array of distinctly feminine bags and accessories. A streamlined homepage allows visitors to quickly browse the complete product line of cart and stand bags, totes and headcovers, while additional information about each item can be viewed by clicking on the corresponding image. In addition to providing a sneak peak of the Newport collection, which will be available later this month, the online store features keri golf classics – favorite styles from past seasons – and the line of keri sport bags designed exclusively for Adams Golf.
“I constantly strive to offer a beautiful, stylish product,” says Murschell, founder and CEO of keri golf. “The site mirrors the soft elegance inherent to each of my bags and enhances the overall online shopping experience for keri golf customers.”
Inspired by Rhode Island’s coastal lifestyle, the 2010 Newport collection combines luxurious hues of navy, white and poppy red with geometric prints. Crafted from new nylon fabrications for a more lightweight construction, the golf bags are accented with contrasting color accents, patent leather trims and gold hardware.
The cart bags include a tiered pocket system on one side for even more organization, while the stand bags feature the IZZO Dual Strap System for extreme comfort. Each also comes with a detachable zip bag to carry personal items to and from the clubhouse and a customizable bag tag, and matching totes are available for coordinating off-course looks. Retailing from $60 to $335, keri golf’s products are created using durable water-, stain- and piling-resistant materials.
Like the premium collection, the keri sport by Adams Golf line also combines fashion with function. Emphasizing affordability, its cart and stand bags are available at $199.99 in three distinct prints. Featuring polka dots, stripes and roseblooms in a retro blue, green and white color scheme, each design can also be purchased as part of a 14-piece integrated set, including Adams’ easy-to-hit Idea a7OS clubs, for $999.99.
For more information, please visit www.kerigolf.com or call 888.332.5053.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The seven-year-old company continues to expand and in July 2008 formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
keri golf’s bags and accessories, including totes and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
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