April 11, 2010, AUSTIN, TX – Phil Mickelson captured his third green jacket Sunday at Augusta and triggered the fulfillment of an estimated $1 Million promotion undertaken by Golfsmith International Holdings (NASDAQ: GOLF) and Callaway Golf (NYSE: ELY). As announced last month, any Golfsmith customer who purchased a new Callaway Diablo Edge™, FT-Tour™ or FT-iZ™ driver between March 12th and April 7th, would receive a full refund if Mickelson won the year’s first Major tournament as part of Golfsmith’s “If Phil Wins, You Win” promotion. For additional details visit www.golfsmith.com/winwithphil .
Golfsmith, the nation’s largest specialty golf retailer and online golf store, and Callaway, the leading equipment manufacturer who provides the clubs that Mickelson used to with at Augusta, made an insurance investment that eliminated any financial risk associated with the promotion.
“In addition to wowing the galleries at Augusta for his third Masters Championship, Sunday, Phil Mickelson gave golfers across the country and internationally a great present to start the season,” said Golfsmith President and CEO Marty Hanaka. “Phil’s win is great for the game and wonderful for Golfsmith and our valued retail and online customers.”
“We couldn’t be happier that Phil claimed his third green jacket and that thousands of Golfsmith customers now will start off the season with a new Callaway driver, free of charge,” said Brian Groves, VP of US Marketing, Callaway Golf. “Callaway drivers are the hottest clubs on the PGA Tour and have already won six tournaments in 2010, including the season’s first Major.”
Between the Win with Phil Promotion and a second Golfsmith offering, Play with Phil promotion, where golfers entered for a chance to play a round of golf with Phil Mickelson, more than 15,000 golfers participated. The winner has not yet been chosen. For additional details visit www.golfsmith.com.
This promotion was only sponsored by Golfsmith International Holdings, Inc. and Callaway Golf and is not sponsored by or endorsed by, and there is no affiliation with Augusta National, Inc. or any other entity.
About Golfsmith
Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 74 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.
Cautionary Language
Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption “Risk Factors.” The Masters® is a trademark of Augusta National, Inc.
NOTE:
TELEVISION, RADIO AND OTHER ELECTRONIC JOURNALISTS: A VIDEO NEWS RELEASE WITH SEVERAL SOUNDBITES OF GOLFSMITH SVP OF MARKETING AND B-ROLL OF GOLFSMITH STORES, AND THE MICKELSON PROMOTION IS AVAILABLE BY DOWNLOADING THIS FILE: http://www.box.net/shared/hpeu3gxe3h
TO VIEW THE GOLFSMITH ADVERTISEMENT FEATURING PHIL MICKELSON DOWNLOAD THIS LINK: http://postspots.com/d/j/5530dfc2c4
Contact:
Lynn Luczkowski
L2 Communications
Lynn@L2comm.biz
413-478-1569
Aubrey Haznar
L2 Communications
LLC ahaznar@L2comm.biz
617-481-1696-office
617-549-8792-mobile
Matt Corey, SVP Marketing & Business Development, Golfsmith 512-821-4883 matt.corey@golfsmith.com.
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