Carlsbad, Calif. (April 12, 2010) – adidas Golf, one of the leading global apparel brands in golf, has elevated the performance of its highly-successful ClimaCool line with the addition of CoolMax Energy fabric, a new concept in technology aimed at balancing a golfer’s body temperature and increasing comfort.
Making its debut on Tour at Augusta, the next-generation ClimaCool with CoolMax Energy fabric utilizes scientifically-designed microfibers to improve airflow to the skin, resulting in extra cooling and ultimately more energy to play at peak performance long into a round. Highly-synthetic construction pulls sweat away from the body and increases micro-ventilation through strategically-placed mesh patterns under the arms and on the back.
“ClimaCool with CoolMax Energy does everything a traditional ClimaCool shirt does, plus a whole lot more,” says Patricia Dahan, Senior Director of Global apparel. We first took a look at our Tour Pros, who are wearing their shirts for sometimes 12 hours a day, and wanted to create a polo that performed throughout the entire round. CoolMax Energy fabric has been specially-formulated to work with the body to be more efficient, and is one of the fastest drying garment fabrications available. From the stretch properties in the fit for optimal swing freedom, to special seam technology that minimizes irritation, to its cooling properties, this shirt has everything to maximize performance.”
Available in both Men’s and Women’s styles, ClimaCool with CoolMax Energy fabric is available at retailers now, in two body cuts: “R” for relaxed, which has a slightly-oversized fit throughout including sleeves and shoulders; and “L” for leaner, a form-fitting, sleek fit. All are moisture-wicking and come equipped with a UPF protection of 15+. Manufacturer’s suggested retail price (MSRP) ranges from $60 to $80.
COOLMAX® is a trademark of INVISTA.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
adidas Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
