After ten active and success-filled years, the clothing company Abacus continues to grow and is now on the market in over twenty countries. The next in line is the USA. The collections that show well designed, high quality, functional garments for golfers are now expanding to a lifestyle brand which is equally well suited to being worn away from the golf course.
Abacus has had its own brand since 1999 when the very first collection was a success. And that success has continued, resulting in sport and functional clothing for a target group who like to challenge themselves and the elements. Through the years the active family has been able to wear Abacus garments and the collections have developed so that the clothes feel right to wear off the golf course. The bar has been set for functional clothes of high quality with unique and well thought out design.
Abacus presents two new collections each year with approximately 150 models and many different colors. Designed in Sweden, each collection is crafted with the best materials sourced from leading countries within the textile industry that offer the absolute best quality when it comes to the sewing of technical fabrics. The garments are in the upper medium price range and customers can feel secure in getting the quality they pay for. Behind this guarantee is the company’s solid experience from the golf world, which through the years has given the Abacus design and production team a wide breadth of knowledge. Abacus’ close ties to the international golf world are clearly shown in the collaboration with the European Solheim Cup Team. The competition is the largest female sporting event in the world. Today Abacus is on the market in twenty countries around the world; the latest launch was in Canada. The next in line is the USA and there are more on the way.
The Abacus head office is situated in a converted farmhouse outside Lund, right in the middle of Scandinavia’s most golf populated area. The company manufactures functional clothing where function is combined with design and quality. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf. www.abacus-outdoor.com
Contact:
Joanne Miller at Impact 1 Marketing
Chicago, IL – Joanne Miller at 815.603.5119
jmiller@impact1marketing.com
For Caulfeild Apparel, North American Abacus Distributor, contact:
Shane Brett, Divisional Vice President,
Toronto, ON, Canada: 416-636-5911 extension 330
shane@caulfeild.com
MEDIA SITE
www.abacus-outdoor.com
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