April 16, 2010, AUSTIN, TX – One of the most storied names in the history of golf is making a comeback. Golfers around the world remember MacGregor Golf as the brand of choice for PGA Tour pros from the early 1940s through the early 1990s. The brand was everywhere, from winning golf’s major championships to being featured in such popular golf movies as Caddyshack and others. Beginning today MacGregor Golf is back.
MacGregor Golf is introducing a new, revamped lineup of premium golf equipment that builds upon the brand’s rich history and reputation of helping golfers play better. MacGregor’s new product line includes drivers, irons, wedges, putters and accessories for both avid and recreational golfers.
“We are leveraging 113 years of history and 59 major tournament wins to re-introduce golfers to the MacGregor brand,” said Marty Hanaka, president and CEO of Golfsmith. “Acquiring the MacGregor Golf brand was an easy decision because it’s a brand that resonates with golfers and has a rich history and worldwide notoriety. We’re proud to bring MacGregor Golf back to life with an exciting new lineup of products.”
Golfsmith International Holdings, Inc. (NASDAQ: GOLF) acquired full intellectual property rights to the MacGregor Golf brand last May to further solidify Golfsmith’s proprietary brand and product strategy. MacGregor will proudly stand alongside all major golf brands within Golfsmith’s overall merchandising mix.
“We’ve taken the best design characteristics from MacGregor’s history and combined them with today’s cutting-edge golf club technologies to create a new line that that exceeds golfers expectations in performance and visual appeal,” said David Lowe, vice president of product development and international business for Golfsmith. “Golfers that remember MacGregor and those that have yet to experience the brand will absolutely love these new clubs.”
The MacGregor product lineup includes:
• Drivers – the M85T Driver ($299.99) which is a premium titanium driver with Cup Face 360 and Face Fit technologies, and the titanium game improvement M75T Driver ($199.99).
• Irons – the classic muscle cavity VIP forged irons ($799.99) and the game improvement classic wing back designed M85i Irons ($699.99)
• Putters – ROTA series milled putters available in three classic shapes ($129.99)
• Full lineup of MacGregor Golf fairways, hybrids and wedges
• Accessories including MacGregor branded golf bags, golf balls, towels, hats, umbrellas and more.
About MacGregor Golf
MacGregor Golf, one of the oldest golf companies in the world, has a storied 113-year history filled with innovation and PGA Tour success including 59 major championships. MacGregor Golf uses state of the art, advanced technologies to create golf equipment that makes the game easier and more fun for all golfers. Drivers, fairway woods, hybrid utility clubs, irons, wedges, putters, golf bags, golf gloves, golf balls and other accessories are marketed under the MacGregor Golf brand name.
About Golfsmith
Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.
Cautionary Language
Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed February 24, 2010 under the caption “Risk Factors.”
Contact:
Lynn Luczkowski
L2 Communications
Lynn@L2comm.biz or 413-478-1569
David Lowe
VP, Product Development and International Business
Golfsmith
512-821-4005
david.lowe@golfsmith.com
