adidas Golf introduces adiPure, a revolutionary apparel and footwear line that delivers both elegance and performance on and off the golf course.
CARLSBAD, Calif. (April 15, 2010) – As continued innovators of footwear technology, adidas Golf has combined its sustained commitment to be the best by creating adiPURE™, a premium apparel and footwear line that speaks to the sophisticated golfer. The adiPURE line has infinite elegance and superior performance with clean designs, contemporary styling and groundbreaking technologies, built to anticipate the needs of the competitive purist. World golf icon and six-time Major winner Nick Faldo, is the delegate for the adiPURE line and iconic for the refined image behind adiPURE. “I was extremely impressed with the range and I think it fits my stages in golf and my position in television,” said Faldo. “You’ve got to have a different, trendy look now and I love the way the line has mixed in tradition. I think that’s really important. In golf you still want to look like a golfer, but now we can use modern materials, designs and life style to create a new image. I think golf will look very cool in adiPURE.”
adiPURE has a unique fit to the rest of the adidas Golf range offering fine materials and detailing giving the line a distinct look separate from the athletic styling of other adidas Golf equipment. Although adidas Golf has created a line with a polished edge, the advanced technologies and high performance attributes still fully exist in the adiPURE product. “We have elevated all of what adidas Golf does in terms of appearance and performance and brought it to another level by introducing adiPURE to the marketplace,” said Patricia Dahan, Senior Director of Global Apparel. “The product is timeless. It features styling that is well-tailored and incorporates all of the core technologies, but with fabrications that have a very luxurious and sophisticated feel giving the line a modern look.” The same is said for footwear. “Our goal for adiPURE is simple,” said Dave Ortley, Senior Director of Global Footwear. “Best-in-class performance, top-shelf craftsmanship, and eye-catching designs that are striking from every angle. We created adiPURE to elicit a shift in golfer’s thinking. Today with adiPURE, they can have the best of both worlds with a sophisticated combination of style and performance.”
adiPURE apparel
A new tailored fit is essential to the apparel line taking a cue from tailored clothing and men’s fashion to enhance the sophisticated edge. The adiPURE apparel consists of premium polos, exquisite layering pieces, element-defending outerwear and tailored fit trousers. Premium tailored fit polos incorporate sanded fabrication with Lycra® eliminating restriction, as well as lightweight performance merino wool with natural antimicrobial properties for natural moisture wicking. Exquisite layering pieces feature a sleek rib face bonded to fleece for warmth, lightweight performance merino wool and Silk/Nylon/2-Ply Cashmere stretch blends for a luxurious hand-tailored fit and enhanced comfort.
ClimaProof® Storm Outerwear offered in a fully waterproof and breathable jacket and pant, features reinforced construction for durability, articulated elbows and knees for additional movement plus bonded seams for ultimate protection. Performance wool trousers are constructed with worsted wool CoolMax® blend and added Lycra for ultimate comfort, durability and style. Men’s styles of adiPURE apparel is available now, with a women’s line for the Fall/Winter 2010 collection hitting retail in July 2010. Manufacturer’s suggested retail price (MRSP) for adiPURE apparel is $90-$275 for various pieces in the collection.
adiPURE footwear
adidas Golf has introduced two adiPURE footwear models, each made of fine full-grain leather with an unsurpassed level of craftsmanship and technologies: the adiPURE and the adiPURE nuovo. The look of adiPURE is a modern expression of the classic golf shoe design combining tour-proven technologies with the finest materials. Its counterpart, the adiPURE nuovo, has the same cutting-edge technologies and is designed with intricate detailing for a more contemporary look.
Both models feature advanced THiNTech low-profile technology bringing the golfer closer to the ground for improved stability, better overall footwork and more consistent ball-striking. The shoes also include the new, exclusive THiNTech cleat which delivers exceptional grip in all conditions and the re-engineered POWERBAND CHASSIS which secures the foot and provides more power and better control. The adiPURE is offered in four colorways: Black/Tour White/Black, Tour White/Black/Metallic Silver, Black/Black/Metallic Silver and Tour White/Tour White/Tin Metallic. It has a 2 year waterproof warranty and carries a manufacturer’s suggested retail price (MSRP) of $250. The adiPURE nuovo is offered in three colorways: Chocolate/Tour White/ Metallic Silver, Black/Tour White/Tour White and Running White/Black/Black. It has a 2 year waterproof warranty and carries a manufacturer’s suggested retail price (MSRP) of $220.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Tel: (760) 918.6000