Carlsbad, Calif. (April 15, 2010) – TaylorMade Golf Company is scheduled to debut a new TV commercial promoting its new R9™ SuperTri driver this Saturday during CBS coverage of the Verizon Heritage. The 30-second commercial stars PGA Tour professional Sean O’Hair, a member of the TaylorMade Tour Staff, and conveys the technological advancements of the R9 SuperTri while reinforcing TaylorMade’s position as the No. 1 driver in golf. The spot will air through the end of July on CBS and The Golf Channel.
The R9 SuperTri TP is the No. 1 driver model on the PGA Tour through the first 14 weeks of 2010; 191 have been put in play. Through the Masters, a total of 740 TaylorMade brand drivers have been put in play on the PGA Tour, which is more than Cleveland, Callaway, Nike and Ping combined.
The R9 SuperTri and R9 SuperTri TP are the first drivers to combine Flight Control Technology (FCT) and Movable Weight Technology™ (MWT®) in a 460cc head, resulting in an exceptional combination of adjustability, power and forgiveness packaged into a stunning, all-black clubhead.
“We used Sean in this commercial to symbolize the many tour professionals who quickly chose to put the R9 SuperTri in their bags,” said Bob Maggiore, vice president of brand and product marketing. “Why? Because it gives them a higher level of performance while at the same time delivering TaylorMade’s legendary combination of technology, look, feel and sound. The spot integrates a very cool look at Sean’s swing as well as the optimization elements that make the R9 SuperTri the No. 1 driver model on the PGA Tour and that’s what we want viewers to take away from this spot.”
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
