Lightweight, breathable, and stable, TOUR360 4.0 Sport incorporates the ultimate in performance
and Climate-Control Technologies
CARLSBAD, Calif. (April 21, 2010) – adidas Golf, makers of the highly acclaimed TOUR360 footwear franchise, proudly introduces TOUR360 4.0 Sport, a progressive, athletically-styled version of its counterpart, the TOUR360 4.0. Loaded with many of the same tour-proven technologies as the TOUR360 4.0, the Sport version combines TOUR360 DNA with new and innovative climate-control technologies.
A unique and first time feature of the TOUR360 4.0 Sport is the implementation of ion-maskTM nano-coating technology which protects the mesh upper of the shoe by providing water repellency and stain reduction without sacrificing breathability and comfort. Created by P2i labs, the revolutionary technology works by shielding the textile of the shoe, making the mesh fibers impermeable to moisture and debris while still maintaining the superior breathability, reduced weight, and soft, comfortable feel.
“Golfers and the trade alike, recognize the benefits of breathable, moisture-wicking, lightweight apparel on the golf course – especially in the warmer months of the year. At adidas Golf, we apply this same type of thinking to golf footwear, understanding what golfers need and can benefit when Spring hits and the temperatures begin to climb” said Dave Ortley, Senior Director of Global Footwear. “Keeping the foot cool, dry and comfortable is as important to golfers as great stability, and we knew that with innovative thinking and the application of some cutting edge technology, we could deliver the best of both worlds in our new TOUR360 4.0 Sport. We took the TOUR360 4.0 platform with THiNTech low-profile technology and 360WRAP, and fused it with a lightweight, breathable, mesh upper and ion-mask nano-technology to deliver the familiar performance and feel of TOUR360 with a new level of warm-weather comfort, protection and temperature control. TOUR360 4.0 Sport is the flagship of our Sport Collection, representing the latest in high-performance footwear for varying weather climates.”
Other notable features include 50/50 Protect that surrounds the foot with a water-resistant lower half, unibody construction that connects the heel counter and 360WRAP technology to the outsole creating the most stable adidas Golf shoe ever, and X-STATIC® silver filament fibers woven into the interior lining to help regulate temperature for optimized comfort round after round.
The TOUR360 4.0 Sport is offered in two colorways: Metallic Silver/ Metallic Silver/ Black and Black/ Black/ Metallic Silver. It carries a manufacturer’s suggested retail price (MSRP) of $120 and is available at retailers now.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Tel: (760) 918.6000
