Industry-leading clubhouse designer converts under-utilized meeting room
into member-exclusive gathering spot
(OKLAHOMA CITY, Okla.) – Tom Hoch — a pioneer in revenue-based design and turn-key, design-build interior architecture solutions – has completed “The Pub” at Westwood Country Club, a member-exclusive gathering spot offering an innovative approach to the casual dining experience.
Formerly a 1,450-square-foot, under-utilized meeting and event room, Tom Hoch teamed with The Princeton Companies to create a signature space with several distinctive furnishings and fixtures. A custom, state-of-the-art media center, maple bar with large pillars, and an antiqued cherry finish combine to produce an authentic New England Pub-style ambiance.
Tom Hoch also designed and crafted pub-style booth seating, featuring custom table tops, black vinyl seating and Burberry plaid. The Pub complements the existing member dining areas, The Grille Room and Rotunda, which offer both casual and fine dining. Collectively, the three provide Westwood’s members with intriguing mix of food and beverage options and an amenity center that greatly enhances membership value.
“Tom Hoch and The Princeton Companies were incredibly responsive to our vision in designing and building The Pub at Westwood Country Club,” says Lynn Roach, the president of Westwood’s membership board who spearheaded the project. “With the firm’s unique ability to both design and build-out the space, we were able to fast-track the project and cause minimal disruption for members and their guests.”
“Members can relax before or after a round of golf at The Pub and enjoy food and drink in a casual, energetic environment,” says Hoch. “The space creates an exciting and exclusive pub feel while enhancing the club’s revenue stream. Revitalized spaces reinvigorate membership, attract new members through word of mouth and publicity, and position private clubs for future growth and prosperity.”
Located just minutes from Tysons Corner and Washington, D.C. in Vienna, Va., Westwood Country Club offers members and guests a full range of dining and recreational facilities. The club has an 18-hole, par-72 golf course, 10 tennis courts and an Olympic-size swimming pool. Featuring a Tom Hoch custom design, the clubhouse interior has endured the test of time and remains widely recognized for its timeless architectural elements and craftsman-style furniture and fixtures.
Other recent U.S. and internationally-based Tom Hoch projects include: The Ritz-Carlton, Dove Mountain (Marana, Arizona); The Members’ Golf Club at The Ritz-Carlton, Sarasota (Florida); Farm Links Golf Club (Alabama); Renaissance Golf Club (Massachusetts); TPC Valencia (California); Zavidovo Golf and Lake Resort (Russia); and Tulsa Country Club (Oklahoma); multiple projects with Troon Golf; Apes Hill Club (Barbados); and The Abaco Club (Bahamas).
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For more information: www.tomhoch.com, 405.524.0505.
About Tom Hoch | Plan | Design | Build
Founded in 1963 in Oklahoma City by Tom (senior) and Joanne Hoch, Tom Hoch is a design-build firm specializing in club, resort, hotel, restaurant and recreational spaces, and a recognized worldwide leader for delivering exceptional results on schedule and within budget. It has created many of the most memorable, engaging and functional spaces in the golf, hospitality and leisure industries, including award-winning, revenue-bolstering projects for leading luxury brands.
Tom Hoch has revolutionized the category via its “revenue-based design” model, a space planning, sizing and mapping process for retail-driven spaces such as golf shops and food- and-beverage operations. The revenue-based design model can be applied to new construction, and is particularly effective with cost-sensitive remodeling projects. It is scalable and can be utilized with any size space in a wide variety of industries (golf, restaurant, hotel, spa, recreational clubs and more).
Superior views, balanced site lines, privacy, energy, operational efficiency with optimal staffing, exceptional luxury and increased profits are central to Tom Hoch’s delivery of a signature, custom interior space that is the lifestyle centerpiece of clubs and communities. These inviting, comfortable and stunning gathering places are powerful marketing tools for owners, developers, membership directors and real-estate agents. Styles range from classic and neo-classic to contemporary and progressive.
Contracted design work is completed onsite in Tom Hoch’s 30,000 square-foot studio, a unique position in the category that leads to increased efficiencies and overall quality. An “American Craftsman” operation, projects are designed and built by highly skilled artisans, carpenters and designers, and installed by an in-house team with minimal outsourcing. Tom Hoch employs “green building” techniques and practices to deliver spaces and products which are environmentally sensitive.
Contact:
Shane Sharp (704.519.8381)
Jonathan Williamson/Jamie Brooks (703.761.1444)
Buffalo Communications
ssharp@buffalocommunications.com
jwilliamson@buffalocommunications.com