Covington, Ga. – Since its introduction, the Precept Lady iQ PLUS golf ball turned the heads of women golfers everywhere with its awesome performance and cutting edge looks. So it is only fitting that this golf season, Precept is teaming up with another brand known for turning heads – Sundog Eyewear. Making the Lady iQ PLUS an even more attractive purchase for female golfers, Precept announced today that with the purchase of any 3 dozen of the Precept Lady iQ PLUS golf balls, ladies will receive a complimentary pair of Paula Creamer Collection sunglasses by Sundog – a $90 value. The glasses will be available in a choice of the same stunning mahogany or black colors that the Pink Panther herself dons so stylishly on and off the course.
The LADY iQ PLUS boasts Bridgestone’s popular 330-dimple design cover with patented Seamless Cover TechnologyTM providing a consistently higher trajectory and more carry, for female players. The ball continues Precept’s tradition of performance with style offering balls in Traditional White, Clear White and Bright Pink; the same signature pink color that Precept and Sundog brand ambassador Paula Creamer has made so popular through her use on the LPGA TOUR.
The Paula Creamer Collection sunglasses feature Sundog Eyewear’s Mela-LensTM for a new level of stylish, comfortable eye protection. The breakthrough Mela-LensTM technology filters 98% of dangerous “Blue Light” effectively reducing veiled glare. Since the light is not blocked, but filtered, color balance is maintained. Not only is Mela-LensTM the ultimate lens for golf, it is the ideal lens for any outdoor activity.
“Our Pink Lady iQ PLUS sales continue to rise dramatically so we know that women golfers love using the same fashionable performance color of ball as Paula,” said Brandon Sowell, Director of Marketing, Precept Golf. “Sundog eyewear offers superior lens technology blended with Paula’s fashion sense, so it was a natural fit for our two organizations to team up to present Paula Creamer fans with the ultimate opportunity to play and look like – ‘The Pink Panther’.”
The Lady iQ PLUS golf balls are available now at golf specialty stores and select retailers nationwide. Each ball features a street price of $19.99 per dozen (MSRP – $30 per dozen). The promotion kicks off on May 1st, 2010 and will run through June 30th, 2010. For more information on the LADY iQ PLUS and all the coordinating Precept accessories visit www.preceptgolf.com.
About Bridgestone Golf, Inc.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Paula Creamer, Lee Trevino and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.
About Sundog Eyewear
With more than 25 years of industry experience, Sundog Eyewear is a world leader in sport sunglasses with an ongoing commitment to Genuine Performance. Sundog Eyewear is available in thousands of fine golf shops and retailers worldwide, and is proud to be the Recommended Eyewear of the PGA of Great Britain. http://sundogeyewear.com
Contact:
Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24
www.preceptgolf.com
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