Wilson Staff refreshes its playable, midsize iron for ultimate performance and playability
CHICAGO, April 26, 2010 – Wilson Golf announced the newly redesigned Ci9 iron, the third generation of the award winning Ci, or control iron, which offers maximum playability with classic design and workability. The Ci9 iron features a traditional, midsize head design that appeals to players of varying skill levels with “players club” looks. The confidence-boosting midsize head shape provides the visual queues expected by many TOUR players such as a thinner top line and a moderately progressive offset.
The new Ci9 iron features improved mass distribution by positioning a hidden rear cavity exoskeleton which pushes weight to the heel and toe creating higher MOI (moment of inertia) and more stability. The distribution of weight also maintains the center of gravity directly behind the iron’s sweet spot for solid feel and power.
The Ci9 iron is created from soft 431 stainless steel material and features a one-piece Soft Response Insert that extends across the entire iron cavity. The Soft Response insert creates a satisfying sound at impact and a more solid feel, even on off-center hits. The Ci9 irons are available with stock FST Step-Less steel shafts or Aldila VS Proto ByYou graphite shafts. The new FST Step-Less steel shafts are lightweight and designed with a new step-less barrel to deliver more consistent flex and feel with the appearance of a rifle Project X shaft. The Ci9 irons have modified U-grooves that push the maximum limits of the new specifications required by the USGA and R&A. A strategically positioned higher center of gravity delivers a higher spin rate and promotes the ability to work the ball more effectively.
“The new Ci9 irons fall under what we call the C-style player category,” said Bob Thurman, global director of R&D. “To develop an iron that can fulfill crossover styles without compromising playability is an exciting challenge and we are confident that the Ci9 will deliver in its third generation.”
Every generation of Ci irons has earned a “Best in Class” endorsement from GOLF magazine in its annual PlayTest issue. The Ci series earned its highest ratings for “Best for Look” and “Best for Feel” and achieved a five-star rating overall to top the game-improvement category for irons in ClubTest 2008.
The suggested list price for Wilson Staff Ci9 iron is $799.99 for steel and $899.99 for graphite and includes a 4I-PW, and GW. All new Wilson Staff equipment introduced in 2010 will meet with the USGA and R&A’s new groove standards which went into effect Jan. 1, 2010, for Conditions of Competition for Elite (Tour) Play.
New Wilson Staff Three-Piece Low Compression Golf Ball: C:25 Golf Ball
The Ci9 irons are best matched with the corresponding crossover, or “C” golf ball, the new Wilson Staff C:25, a low-compression three-piece golf ball delivering minimal spin off the driver. With the new USGA and R&A groove rule soon to be in effect, Wilson Golf introduces Traction Control Technology (TCT) in the development of all of its new golf balls. TCT is designed to improve stopping power into greens, better carry distance through higher spin production and reduce fliers from the rough by engaging more contact with surface area and grooves. The C:25 utilizes Traction Control Technology to promote progressively higher spin as the player approaches the pin for shots inside 150 yards. The golf ball features a 302-dimple pattern to provide high lift conditions for more height on tee shots and long distances. The suggested list price for Wilson Staff C:25 golf ball is $34.99
About Wilson Golf
For nearly a century, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 61 Major championships, more than any other iron manufacturer in history. Wilson Staff’s FG Tour forged irons and D-FY iron/hybrid combination set were honored with Golf Digest’s Hot List awards in 2010. Wilson Staff, Profile, ProStaff and Hope consumer brands continue that tradition today by delivering the highest quality golf equipment to all golfers to enhance performance on the course and overall enjoyment of the game.
Wilson Golf is a division of Chicago-based Wilson Sporting Goods Co., one of the world’s leading manufacturers of sports equipment by Amer Sports. Consumers can log onto www.wilsonstaff.com or call 1-800-622-0444 for more information.
Editor’s note
Press materials, including high-resolution images of the Ci9 irons and C:25 golf balls are available upon request.
Contact:
Susie Chang
847-850-2471
susan.chang@kemperlesnik.com
