West Chicago, IL – Eric Yeh, President of Infiniti Golf, epitomizes the American dream. He was born and raised in Taiwan and came to the U.S. as a young man to get an education. Upon graduating from Elmhurst College he set out to change the perception of golfers, one player at a time, with the inception of Infiniti Golf. Twenty-three years later, Yeh continues to bring progressive, quality golf clubs to the marketplace fit specifically to individuals.
At twenty years old Yeh made the transatlantic move from Taipei to America, alone. An older sister preceded Yeh’s arrival state-side and provided him with a couch for a few weeks in Rochester, NY. After a brief stay in Houston and a few weeks with an uncle in Elmhurst, Yeh settled in at Elmhurst College. Yeh graduated with a degree in business, and a minor in psychology.
Yeh was introduced as a youngster to golf, and enjoyed a competitive spirit throughout high school and college. Upon graduating, Yeh felt that the there was something missing from the golf market, equipment that fit a player’s swing. He wanted equipment that would help the player enjoy golf, not make them feel like they had to change their swing to fit the clubs. ‘Everyone is different, why should I buy equipment made for everyone but me,’ became Yeh’s philosophy.
Infiniti Golf took shape. Yeh felt it was vital to custom fit every club in the bag. Not just focusing on the shaft flex or length of a club, but more importantly customizing the face angle of a driver, along with the loft and lie of each iron. Every player needs to have the proper clubhead, correct shaft, and right grip for the ultimate fit.
Luckily, when Yeh started Infiniti Golf he had an inside edge. “I have the same background as the employees at the foundries in China. I speak their language and I know the culture. We work together to make sure every piece of equipment that ships is of the utmost quality,” said Yeh.
Infiniti Golf is different from larger golf manufacturers as we use our own staff members, metallurgists and engineers to supervise all overseas production. With trips to China sometimes five or six times a year, there is direct communication between Yeh and the people hand making/milling/manufacturing Infiniti Golf equipment. “We talk, e-mail, or video conference almost every day,” said Yeh.
Every club in a professional golfer’s bag is built specifically to fit their game and golf swing. Infiniti Golf believes that every player should have that same benefit. Golf clubs should be built based on the individual’s golf swing, not based on the golfer’s gender or age. In a true custom fitting environment, there is no man, woman, junior, senior or disabled player. There is only one concern, the individual’s swing pattern. The club fitters’ job is to observe, analyze and determine what head, shaft, and grip combination is best suited for the individual and have their clubs built accordingly. Along with more than 200 professional club fitters, Infiniti Golf produces the best performing golf clubs.
For more information or to find the location of an Infiniti Golf dealer or retailer visit the website at www.infinitigolf.com, call (800) 253-6370 or (630)-916-0600.
About Infiniti Golf
Infiniti Golf was founded in 1987 with the mission to deliver the highest quality custom-fit product at the best value. We are committed to producing innovative designs that improve the enjoyment of golfers of all skill levels. Our professional golf players, retailers and Infiniti Golf i-team professional fitters have decades of experience and are part of our family. We use the most advanced technology and our quality control inspectors allow only the highest quality finished golf equipment to make it to the marketplace. Infiniti Golf has a premium selection of drivers, hybrids, irons, and wedges for purchase at fine retail locations nationwide.
Contact:
Joanne Miller
Focus Public Relations
focuspr1@aol.com
(815) 603-5119.
