MEDWAY, MA, April 27, 2010 – Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium exercise equipment, has named Stephen Alvezi as Director of Sales, CYBEX Golf.
In this role, Alvezi is responsible for growing the number of golf and country clubs relying on CYBEX fitness solutions, which improve wellness and drive loyalty among members, while enhancing clubs’ financial performance. Alvezi is also tasked with helping to further strengthen golf industry relationships for CYBEX, as well as supporting the company’s partnerships with the Club Management Association of America and PGA Tour legend Greg Norman, an official ambassador for the CYBEX Golf Fitness platform.
“Stephen’s wealth of golf knowledge, experience and passion will further position the CYBEX brand as the undisputed leader in this market segment,” says Ed Pryts, CYBEX Senior Vice President, North American Sales. “It’s our objective to ensure club members worldwide experience the unique advantages of CYBEX products and solutions, while golf and country clubs benefit from the unmatched quality, durability and service we provide.”
Prior to joining CYBEX, Alvezi oversaw various sales operations of high-profile consumer brands such as Reebok and, most recently, the Greg Norman Collection.
“It’s thrilling to be a part of growing awareness and sales for the revolutionary CYBEX Golf Fitness platform,” says Alvezi. “We’re able to help golf and country clubs improve their bottom lines, while providing members the tools to stay healthy and happy. Our sought-after Sweet Spot fitness program gives facilities a competitive marketing tool that enables them to attract new clientele.”
Developed specifically to meet the needs of the golf and country-club market, the CYBEX Golf Fitness platform is designed to drive year-round revenue, enhance member retention and loyalty and create a point of distinction to club prospects. This new, total fitness solution is based precisely on the equipment and exercises trusted by the world’s best golfers, nearly all of whom work out on CYBEX equipment, the only brand used in the mobile fitness trailers which travel weekly with the PGA and Champions Tours. The CYBEX Golf Sweet Spot platform is offered in pre-sized and custom plans to align with any club’s square footage of fitness center and member demographics, with more information at www.cybexgolf.com.
About CYBEX
Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company’s website at www.cybexintl.com.
This news release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above. These include, but are not limited to, competitive factors, technological and product developments, market demand, economic conditions, the resolution of litigation involving the Company, and the ability of the Company to comply with the terms of its credit facilities. Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2009, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated March 25, 2010.
Contact:
Kevin Satz
Buffalo Communications
(703) 891-3394
ksatz@buffalocommunications.com
