New buyer and exhibit programs make the most of new upscale location and timing at the center of Las Vegas Fashion Week
PALM BEACH GARDENS, Fla. – The introduction of new buyer and exhibitor programs is resulting in renewed participation in the 2010 PGA Fall Expo, Aug. 16-18, in Las Vegas. An unparalleled level of buyer amenities and a new modern look to the Show floor is transforming the PGA Fall Expo, all while still delivering a wide spectrum of golf-related companies, complimentary education seminars and an abundance of networking programs. This year’s Expo moves to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®* events.
“The PGA Fall Expo is important to our merchandising strategy for 2011,” said Lori Brendle, golf shop manager of Big Canyon Country Club in Orange County, Calif. “With the new Fashion Week dates and location, plus the increased number of companies, education programs at no additional cost and several buyer programs, the PGA Fall Expo is a great investment for Big Canyon.”
“With the PGA Fall Expo at the center of Las Vegas Fashion Week, this is a perfect opportunity to take this event to the next level in terms of advancing customer service, event value, timely education topics and best practices in an upscale community setting,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “Our customers are coming back and letting us know that the combination of new and returning programs, new dates and new venue positions the PGA Fall Expo at the right time, the right place and at the right investment level.”
Buyers
PGA Professionals, specialty retailers and buyers will have the opportunity to discover trends and source the latest merchandise from more than 250 golf companies, personally test equipment and training aids, attend the complimentary Education Conference and enjoy numerous networking events including three golf industry tournaments and the popular Industry Welcome Reception, held this year at TAO Las Vegas. Enhanced exhibitor show specials, additional networking programs, plus online and mobile show services are being introduced to add even more value to the PGA Fall Expo buyer experience. Already, top buyers are making plans to attend and include:
* American Golf, Angel Park Golf Club, Bel Air Country Club, Big Canyon Country Club, Bighorn Golf Club
* Dicks/Golf Galaxy, Edina, Golf Town, Edina Country Club, Fairmont Hotels
* Golf ETC of America, Haggin Oaks Golf Super Shop, La Jolla Country Club, Lumpys Golf
* Kraft Nabisco Championship, Marriott Desert Springs, MGM Mirage, OB Sports Golf Management
* Pebble Beach, PGA West, Rancho Santa Fe, Riviera Country Club, The Bridges Club
* The Farms Golf Club, Shady Canyon Country Club, The Revere Golf Club, Southern Highlands
* The Sports Authority, Torrey Pines Golf Course, TPC Las Vegas, TPC Summerlin, Troon, Walters Golf
* Wynn Golf, The Farms CC… and more.
Participating Companies
PGA Fall Expo attendees, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will experience an all-new show floor within the Venetian Convention Center. Co-locating with MRket and next to the MAGIC Show, the PGA Fall Expo is introducing new sleek, contemporary exhibits that offer all-inclusive benefits packages. The new exhibits, representing a wide spectrum of golf manufacturers, are exhibitor friendly, turn-key in design and offer custom branding while eliminating the need for booth materials shipping and drayage.
• Antigua
• Cutter & Buck
• Callaway Apparel
• Imperial Headwear
• Fairway & Greene
• Carnoustie
• LIJA
• Ash City
• Pukka Headwear
• Zero Restriction
• Second Skin
• ABACUS
• WeatherProof Garment
• ECCO
• and more.
The annual event will begin with the Outdoor Demo Day and three Industry Golf Tournaments on Monday, August 16, at the award-winning Revere Golf Club, a premier Las Vegas golf destination located 20 minutes from the strip in Henderson. Revere Golf Club is the holder of Golf World’s 2010 Reader’s Choice Award; Golf Digest’s 2008/2009 Best Places to Play (4 ½ stars) and Golf World’s 100 Best Golf Shops 2009 Winner. Leading golf companies are expected to participate in the Outdoor Demo Day and tournaments providing attendees with real golf testing experience of the latest products.
More than 250 golf companies will present and demonstrate their latest merchandise in new, upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center on Tuesday, August 17, 9 a.m. – 5:00 p.m., and on Wednesday, August 18, 9:00 a.m. – 3:00 p.m. PGA Golf Exhibitions, The PGA of America and the Association of Golf Merchandisers will continue to collaborate on a comprehensive education program offered to attendees at no cost, Aug. 17-18, both on the show floor and in adjacent Venetian meeting rooms. PGA Professionals may earn up to 20 MSR Credits for their participation in the PGA Fall Expo events and complimentary education programs.
The PGA Fall Expo Career Fair returns in 2010 after a successful debut last year to provide golf employers and attending professionals with continuing opportunities to network and source golf industry employment opportunities. Professional networking remains a valuable asset of any industry gathering and the PGA Fall Expo counts many programs designed for this within its schedule, including the popular Industry Welcome Reception returning the first night of exhibition events, Tuesday, Aug. 16, at TAO Las Vegas in the Grand Canal Shoppes of the Venetian.
The PGA Fall Expo is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2010 PGA Fall Expo in Las Vegas online at www.pgaexpo.com.
The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. PGA Fall Expo® is a registered trademark owned by The PGA of America.
Contact:
Sherry Major
PGA Golf Exhibitions
716.662.3855
smajor@reedexpo.com
Jamie Carbone
PGA of America
561.624.8446
jcarbone@pgahq.com
