MONTREAL, QUEBEC, CANADA-Sunice®-the ultimate fusion of science and style-announced today the formation of a new Corporate Markets division for its Sunice® U.S.A. affiliate.
The new Corporate Markets division at Sunice® U.S.A.-based in Champlain, New York-is designed to market the company’s unique, upscale brand of protective outerwear and knitwear to Fortune 500 companies in the United States through a select network of qualified promotional products distributors.
“This new Corporate Markets division gives us the perfect opportunity to get our upscale product into the hands of some of the largest, most-influential companies in the United States,” says Mark Fletcher, President of Sunice® and of the Montreal-based Fletcher Leisure Group Inc. (FLG), which distributes Sunice® and other brands in Canada, where it is a leading supplier of branded golf apparel, outerwear and sportswear.
Sunice®-the premier name in fashion, function and style for golf and ski outerwear-entered the U.S. market in the second half of 2009 as the newly formed Sunice® U.S.A. Since that time, both the ski and golf channels have retained sales and marketing personnel to further establish the brand in the large United States market.
Sunice® played a major role in the recent 2010 Vancouver Winter Olympics and was recently retained as a licensee for PGA TOUR events. The new Corporate Markets division will offer Sunice® products for use in employee recognition and customer appreciation programs, and for special events.
Sunice’s® combination of Science and Style has been utilized by a growing list of such brand-conscious companies as Microsoft, Blackberry, General Mills, Starwood Hotels, Cadbury, Visa, KPMG, Molson, LG Electronics and the United Way, among others.
The Sunice® product line is offered to meet demands for quality and fashion, and delivered to meet tight deadlines from its rapid response Distribution and Decoration Center in New York. U.S.-based corporations with branch offices in Canada can utilize mirror inventories based in the Montreal area for unique drop-shipping advantages without the extra time and procedural issues involved with exportation. All Sunice® product is available for use by corporations.
“The new Corporate Markets division also enables us to get product to our corporate customers almost instantly,” Fletcher says. “Corporations appreciate that kind of service and quick turnaround, which will only enhance our reputation as well as our business.”
For more information on how to use any Sunice® product for recognition, incentive, event and uniform uses, please contact Jim Ferris at jim@ggbrands.net.
Committed to delivering top-quality actionwear, Sunice® is owned by The Fletcher Leisure Group of Canada. Sunice® is a performance-enhancing golf and ski outerwear brand that uses advanced technologies, fabrics and manufacturing methods.
Sunice®, a longtime expert and leader in the technical outerwear industry, is dedicated to a unique concept of science and style. This is done by creating innovative design, using durable construction, and blending fashion-forward styling while using the latest in technical specialty fabrics.
Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada and the United States.
Contact:
Mary Beth Lacy
Email: mb@mblacy.com
Phone: (760) 346-6942
Corporate
Jim Ferris
Email: jim@ggbrands.net
Phone: 630.235.9583
