Company launches unique globetrotting interview process to find social media catalyst; job officially posted on Yahoo! HotJobs
CARLSBAD, Calif. (April 29, 2010) – College graduates and social media enthusiasts are facing what economists are calling “the worst U.S. labor market since the Great Depression.” adidas Golf is stepping in to offer a once-in-a-lifetime opportunity for web savvy, golf enthusiasts to submit their resumes to compete for a chance to become the company’s new social media catalyst.
adidas Golf is calling all qualified applicants to submit resumes to Yahoo! HotJobs, a leading online resource for job seekers and recruiters, at hotjobs.yahoo.com. The submissions will be narrowed down to two finalists who will participate in a head-to-head showdown as part of a globetrotting golf adventure taking them to nine countries on three continents over 50 days.
The finalists will be tasked with creating compelling content through Twitter, Facebook, YouTube and other social media channels highlighting their adventures and building loyal followers during their trip. In addition to golf outings with adidas Golf’s PGA, European and Asian Tour Professionals, the finalists will also sightsee and experience the various cultures. The entire trip will be chronicled live at www.adidasgolf.com/witw.
“adidas Golf is an authentic performance golf brand, so we wanted to test these finalists with the most authentic challenge that would demonstrate their ability to create great content,” said Harry Arnett vice president of brand and marketing for adidas Golf and Ashworth Golf. “Our hope is that through this unique adventure, a talented applicant will emerge who can help oversee our social media activities, an opportunity we have identified as being critical to the long-term growth of our business.”
The finalists will be chosen on June 4 and will be flown to TaylorMade-adidas Golf’s headquarters in Carlsbad where they will be trained and fit for TaylorMade and adidas Golf equipment, apparel and footwear. The journey begins June 27 at the adidas Group headquarters in Herzogenaurach, Germany and culminates in Bandon, Oregon on August 10 where one candidate will be chosen as the winner.
Traveling with one adidas Golf employee and a small documenting camera crew, the candidates will be asked to highlight the trip for jealous golfers around the world. The candidates will also compete in a series of challenges ranging from problem solving, leadership, marketing and budget management that will test their fortitude off the golf course.
Locations include:
June 27 – Germany
July 5 – Norway
July 10 – Scotland
July 16 – Dubai, UAE
July 21 Chiang Mai, Thailand
July 26 – South Korea
July 31 – Japan
August 5 – Canada
August 10 – Bandon Dunes, OR
Seven months ago, adidas Golf launched its first edition of “Wear in the World” and sent two employees on a 31-day adventure in the Southern Hemisphere to prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric, and its industry-leading footwear, would stand up against the world’s most extreme golf conditions allowing golfers to perform at their best regardless of what mother nature throws at them.
“The last adventure was a unique way for us to validate our industry leading products and the performance technologies found in our apparel and footwear,” added Arnett. “While we look forward to seeing how these technologies withstand the extreme conditions found throughout this adventure, our objective is to find ourselves a passionate golfer who is savvy in social media and can contribute to our team.”
The search for the best and the brightest begins today. Applicants have until May 13 to submit their resumes and cover letter explaining why they should be considered for the job. As one of the most innovative online recruitment sites, Yahoo! HotJobs has been selected as the online job engine for this candidate search. Yahoo! HotJobs attracts an average of 16 million users every month making it one of the most visited sites in the online recruiting industry. Yahoo! HotJobs’ easy-to-use job search tools, insightful career advice and candidate matching technology helps employers connect with the right candidate.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
Email: christa.mcnamara@tmag.com
