AUGUSTA, GA (May 3, 2010)- Club Car announced a multiyear marketing agreement with Gary Player and Black Knight International to promote the companies’ respective brands throughout the world.
Under terms of the agreement, Black Knight International, which includes Gary Player Design, Player Real Estate, Black Knight Enterprises and The Player Foundation, will work with Club Car to introduce the company’s vehicles, equipment and services at courses and real estate developments where Black Knight is affiliated. Club Car also will develop strategies to promote the company and its golf car and utility vehicle lines through an association with the Gary Player brand.
“As Club Car strengthens its presence in international markets, our association with Black Knight International is a great fit,” said Robert McElreath, Club Car’s vice president of Global Marketing. “Mr. Player is admired as much for his integrity and dedication to excellence as he is for his golfing accomplishments. We like to think we have those values in common.”
Gary Player is the most successful international golfer in the history of the sport and is also a renowned golf course architect with more than 300 design projects and over 50 currently active projects throughout the world.
“We are excited to be working with Club Car especially as it moves to increase its international presence. It is quite simply a fantastic company with a team who are committed to excellence,” said Marc Player, CEO of Black Knight International.
About Black Knight International
Black Knight International, established by Marc Player, is the global holding company for all divisions of The Player Group. The company provides a range of services and products that reflect the superior quality of the Gary Player®, Player® and Black Knight® brands. The various divisions under the group umbrella include: Gary Player Design, which has over 300 championship courses worldwide to its credit, Player Real Estate, which works with master-planned community developers around the world to create high-end golf resort and residential properties; Black Knight Enterprises whose focuses include luxury goods, apparel, event management and promoting Mr. Player as an ambassador for global companies, and The Player Foundation, which executes global charitable efforts in support of underprivileged children. Established in 1983, The Player Foundation has been making a difference in the lives of children for over 25 years, and in that time has raised over $30 million globally. For more information about Black Knight International please visit www.garyplayer.com.
About Club Car
Club Car has been one of the most respected names in the golf industry for more than half a century. The company’s dependable and efficient Precedent golf cars and Carryall Turf utility vehicles are integral to the successful operations of thousands of courses in the U.S. and around the world. The world’s largest manufacturer of electric vehicles is also recognized as an innovation leader. The Visage Mobile Golf Information System is the latest in a long line of technical advances that improve the golfer’s experience as well as help courses operate more efficiently. The Augusta, Ga.-based company, a division of Ingersoll Rand, is equally respected for the support it provides the game’s leading associations and organizations, including the PGA of America, the NGCOA, GCSAA, CMAA, The First Tee and the Executive Women’s Golf Association. For more information, go to www.clubcar.com or www.ingersollrand.com.
Media Contact for Black Knight international
Guy DeSilva, Director, Business Development
E: guy@garyplayer.com or T: +1 561 624 0300
Contact:
Robert McElreath
Club Car
(800) 227-0739 (Ext. 7114)
robert_mcelreath@clubcar.com
Bill Bryant
Bryant Marketing Communications
(678) 366-3232
bbryant@bryantmarcomm.com
