As the next phase of its new e-commerce initiative. Mizuno USA will sell select high performance softgoods online, and provide all orders to retailers for fulfillment.
Norcross, GA (May 6, 2010) – Mizuno USA, Inc., a leader in golf technology and innovation, recently launched a new, Shopatron-powered online store for the sale of softgoods within the Golf Division.
Mizuno USA will sell its full line of golf bags, golf gloves, high performance golf apparel and accessories in this new online store. Shopatron will provide order management, including payment processing, order tracking, global call center support, and customer care. Shopatron’s Coex Freedom order exchange will allow orders placed on mizunousa.com to be fulfilled by the closest stocking retailer, either by shipment or in-store pickup.
“Consumer demand for Mizuno softgoods continues to grow, and we want to make it easier for our consumers to purchase these products,” said Dick Lyons, Vice President and General Manager of Golf, Mizuno USA. “With Shopatron, we can drive online sales to our retailers. Golf retailers have been adopting Shopatron at an increasing rate, and we believe that now, in this challenging economy, is exactly the right time to partner with retailers for fulfillment of online orders.”
“With their innovative products and forward-thinking retailer strategy, Mizuno USA continues to be a key brand for us in the sporting goods industry,” stated Ed Stevens, CEO and Founder of Shopatron. “We are very pleased to help them expand their online operations with the addition of Mizuno Golf softgoods. This launch follows a very successful launch of their team sports line. Their success is another affirmation that retail-integrated eCommerce works well for strong brands with great retail distribution.”
About Mizuno
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.
About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, allows its merchants to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.
Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 600 merchants and 10,000 fulfillment partners across 35 consumer products industries. Some of Shopatron’s merchant clients include Berkley Fishing, Brooks Running, Callaway Golf, D’Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns, and Thule. For more information and a full client list, visit ecommerce.shopatron.com.
Contact:
Iver Maple
Mizuno USA
770-453-7832
iver.maple@mizunousa.com
