Adidas Golf introduces Rangewear, a new category of yoga-inspired golf athletic performance pieces that offer comfort and style on and off the course
CARLSBAD, Calif. (May 10, 2010) – After researching consumer demands in the golf market, discovered there was a need for an option that golfers could wear when practicing. So, adidas Golf created Rangewear, a lightweight, comfortable jacket and pant combination that gives golfers performance and style specifically when on the driving range.
“When we looked at what people were wearing on the range, we found a gap between the recognized, complete golf outfit and something casual to practice in,” said Patricia Dahan, Senior Director of Global Apparel. “It became about being comfortable and relaxed and Rangewear delivers on all of those promises. Golfers can be comfortable and stylish when practicing and still benefit from the performance they would expect from adidas Golf apparel.”
Men’s Rangewear consists of a slightly-fitted, lightweight polyester jacket and pant featuring 3-Stripes branding. The Rangewear jacket comes equipped with an internal MP3 pocket with a pass-through eyelet for headphones, giving golfers the opportunity to tune in to music and tune everything else out. The Rangewear Pant includes an elastic waistband with an internal drawstring for comfort and a tee holder on the left pocket. Men’s Rangewear pieces also go well with the new ClimaCool T-shirt, 100% polyester CoolMax Extreme jersey, contributing to the comfort, performance and style of the Rangewear concept. Men’s Rangewear is offered in one colorway, black, with a MSRP (manufactures suggested retail price) of $65.00 for the Range Wear Jacket and $55.00 for the Range Wear Pant. These products are available only at green grass accounts and golf specialty accounts nationwide.
Women’s Rangewear features ClimaLite® technology fabricated with a polyester/Lycra® blend making the fabric highly-breathable and lightweight to help wick moisture away from the skin. Both jacket and pant have a yoga-inspired fit to add a stylish look and include contrast adidas brandmarking. Like men’s, the women’s jacket is also equipped with an internal MP3 pocket with a pass through eyelet for headphones. The pant also includes an elastic waistband with an internal drawstring for comfort and a tee holder on the left pocket. Women’s Rangewear is offered in two colorways, black and navy, with an MSRP of $70.00 for the ClimaLite Rangewear Jacket and $55.00 for the ClimaLite Rangewear Pant.
Both men’s and women’s Rangewear are available now.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
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