Aurora, CO (May 12, 2010) – Imperial Headwear announced today that it has renewed its promotional partnership with the Colorado Section of the PGA of America. The partnership includes three key areas: Golf Professional Recognition, Community Giving & Education as well as traditional sponsorship designations.
“Our enduring relationship with the Colorado Section of the PGA is very important to our company,” explained Rick White, CEO, Imperial Headwear. “Charitable giving, education and recognition underscore core values at Imperial Headwear. Together with the Colorado Section, we are able to accomplish these important objectives.”
The recognition effort includes renewal of the Imperial Cup and the Section’s Merchandising Awards program. The Imperial Cup awards points to all Colorado PGA members and apprentices employed at participating facilities. Points are earned by participating in various activities, including competing in the Colorado Section Pro-Am, volunteering at a Play Golf Colorado section event, participating in the 100 Hole Challenge as well as purchasing various quantities of Imperial tournament, licensed or New Era products. The top three point earners will be recognized at the annual awards banquet in November. Imperial will also continue it’s sponsorship of the Section Merchandiser of the Year Award in the Resort, Public and Private Golf Facilities categories.
A new component to the partnership is a focus on charitable giving within the community with March of Dimes, Patriots Day and Susan G. Komen being benefactors. Imperial will create themed headwear pre-packs offered in custom display boxes promoting each charity. Imperial will then donate sales proceeds to the respective charity on behalf of the Colorado Section of the PGA of America. Imperial will also donate monies to Section participants in the 100 Hole Challenge; proceeds will be forwarded to March of Dimes.
Sharing the Section’s commitment to ongoing professional education, Imperial will host and sponsor numerous Colorado Section educational sessions throughout the year.
“The Section and the PGA Professionals truly appreciate the partnership with Imperial Headwear. Not only does Imperial support our Tournaments and continuing education, Imperial is also committed to making a positive impact in the local communities. They share the same vision as our PGA Professionals, positively impacting people’s lives through the game of golf. Imperial is part of our family and together we are making a difference; I cannot thank them enough for their support,” explained Eddie Ainsworth, Executive Director, Colorado Section of the PGA of America.
About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality, active lifestyle headwear for the golf market. Renowned for its superior customer service and custom artwork capabilities, Imperial offers its clients the highest quality products using the most innovative digital design, logo and embroidery technologies. Imperial products feature the Imperial, Merge Left and Watership by Imperial brand names. For more information about Imperial Headwear, visit www.ImperialHeadwear.com or call (800) 950-1916.
About The PGA of America and the Colorado Section PGA
Since 1916, The PGA of America’s mission has been twofold; to establish and elevate the standards of the profession and to grow interest and participation in the game of golf.
Established in 1957, the Colorado Section of the Professional Golfers’ Association of America has grown to be the one of the largest of the PGA’s forty-one sections with more than 800 PGA Professional members. The Colorado Section PGA encompasses all of Colorado, the eastern half of Wyoming, and the cities of Spearfish and Rapid City, South Dakota, representing more than 240 golf facilities.
By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the Association enables PGA Professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry.
By creating and delivering dramatic world-class championships and exciting and enjoyable golf promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.
Contact:
Sarah B. Knowlton
Director of Marketing
Imperial Headwear
17101 East Ohio Drive
Aurora, Colorado 80017
T 303.597.0206 x3119
D 720.282.2859
F 303.597.1610
E sknowlton@imperialheadwear.com
www.imperialheadwear.com
