(Tuesday, May 11, Carmel, CA) The Shivas Irons Society announced today that its annual Midwest celebration of golf – “Playing the Game With All Your Heart” – will be held for the fourth time at Wisconsin’s Erin Hills Golf Course, the 2011 venue for the US Amateur Championship.
The event will take place on Saturday, July 24, 2010 and will be organized as a Pro-Am tournament with each participant paired (via a blind draw) with a player in Saturday’s round at the British Senior Open being held at Carnoustie Golf Club in Carnoustie, Scotland. This is an interesting and fun format where we will be competing for possession of the Society’s version of the “Claret Jug” which will be engraved with the winner’s name and kept on permanent display at the beautiful Erin Hills clubhouse.
In an unprecedented move the USGA selected Erin Hills to host the 2008 U.S. Women’s Amateur Public Links Championship – before the course was built… and with some recent changes to prepare for the Amateur now in place, it is reported to be up for serious consideration for a 2017 U.S. Open bid. Exciting news indeed!
Steve Cohen, President of the Shivas Irons Society said, “Erin Hills is a perfect place to celebrate the spirit of Shivas and the Shivas Irons Society.” He noted, “The course was inspired by the classic courses of Scotland and Ireland and was designed and built in complete harmony with the natural environment… Even the motto of the course, ‘Golf is a journey…’ reflects the philosophy of the Society.” Cohen points out that it was Shivas Irons, the protagonist in Michael Murphy’s novel Golf in the Kingdom, who says:
“A round of golf partakes of the journey, and the journey is one of the central myths and signs of Western man… [and] if it is a journey, it is also a round: it always leads back to the place you started from . . . golf is always a trip back to the first tee, the more you play the more you realize you are staying where you are… By playing golf, you reenact that secret journey. You may even get to enjoy it.”
This event is open to all current and past members of the Shivas Irons Society and their guests. Membership in the Society and registration for the event are available at their website at www.shivas.org.
About The Shivas Irons Society
Shivas Irons is the mystical golf professional who was introduced to us in Michael Murphy’s classic novel, Golf in the Kingdom, one of the best-selling golf books of all time. The Shivas Irons Society, founded in 1992 and named in his honor, is a 501(c)3 non-profit, charitable and educational organization dedicated to furthering the game of golf as a mindful pursuit and as a tool for personal growth and transformation.
The Society is a worldwide network of golfers committed to promoting golf’s value system, honoring the game’s historic roots and celebrating the game for its many beauties and virtues. The Society has published an art and literary Journal dedicated to golf. It also hosts many conferences, clinics and local and regional gatherings. We advocate respect for the environment and sponsor charitable activities including a summer camp scholarship program for junior golfers. Membership is open to all who support our vision and purpose.
Contact:
Steve Cohen
President
The Shivas Irons Society
831-899-8441
shivas@shivas.org



