New Bedford, Mass., May 24, 2010 – AHEAD announced today that is has become a sponsor of Audubon International’s Golf and Environment Initiative. As part of AHEAD’s sponsorship, it will offer exclusive headwear and apparel logos that will be available to Audubon International member golf courses. AHEAD is the first golf manufacturer to sponsor the Audubon International golf initiative, an award-winning education and certification program that helps golf courses protect the environment and preserve the natural heritage of the game of golf.
“The Audubon program serves as a vital resource for golf courses and AHEAD is very pleased to help support this important organization,” said Jeff Waller, national sales director, AHEAD. “The 2,500 courses around the world that our part of Audubon International are taking a leadership role in the community in achieving environmental excellence by preserving and enhancing wildlife habitat and protecting natural resources.”
Golf facilities that are members of the Audubon Cooperative Sanctuary or Signature programs will be able to order headwear and apparel with the official Audubon International marks on them. Each piece will include a special hangtag that will help educate golfers on the mission of Audubon International.
“We feel the AHEAD headwear and apparel logos provide our golf course members with an important opportunity to promote their involvement in the program and raise awareness on and off the golf course,” stated Jessica DesLauriers, development manager for Audubon International. “The support we receive from our sponsors is critical to our success and we commend AHEAD for their commitment to the nature of the game of golf.”
“This is an important alliance for us,” said Jim Keenan, Director of Marketing, AHEAD. “We share a similar customer base that makes working with Audubon International a great marriage. We anticipate our eco-friendly line of headwear and polos to be very popular with their members.”
AHEAD introduced its eco-friendly line in 2008. The line has grown in popularity ever since. PGA Tour player Retief Goosen is also a big fan of the line and wears it regularly on tour.
To view the entire line of AHEAD headwear and apparel go to www.aheadweb.com and for information on Audubon International, visit www.auduboninternational.org.
About AHEAD
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD® men’s apparel line; AHEAD® Headgear, AHEAD® “Heavy Metal™” line of golf accessories and the Kate Lord™ Collection of ladies hats, ladies apparel and ladies accessories. AHEAD is a supporting partner of PGA Golf Retirement Plus, a licensee of the USGA, PGA of America, PGA Tour and the official headwear of the AJGA. For information on AHEAD, visit www.aheadweb.com.
About Audubon International
Audubon International is a not-for-profit 501(c)(3) environmental education organization dedicated to providing people with the education and assistance they need to practice responsible management of land, water, wildlife, and other natural resources, thus leading to more sustainable communities. To meet this mission, the organization provides training, services, and a set of award-winning environmental education and certification programs for individuals, organizations, properties, new developments, and entire communities.
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