Speedline Drivers are Honored in Innovation Mastery Category
PLANO, TEXAS, June 2, 2010 – Adams Golf (NasdaqCM:ADGF) is proud to announce that it was selected as a winner at the sixth annual Progressive Manufacturing 100 (PM100) Awards by Managing Automation Media, a Thomas Publishing Company, LLC publication. The PM100 recognizes 100 projects that have achieved distinction in at least one of the eight core disciplines defined by Managing Automation Media as critical to business success in years ahead. Adams Golf won in the category of Innovation Mastery for its use of computational fluid dynamics (CFD) in the design of its industry-leading Speedline driver series. Adams Golf used NX™ software from Siemens PLM Software to perform the digital product design and CFD analysis that helped accelerate the design and shorten the delivery time to the marketplace of this groundbreaking new product.
Adams Golf’s winning project was based on an innovative design that minimizes the effects of aerodynamics on driver heads. As the result of extensive player club head speed measurement testing, CFD analysis and aerodynamic wind tunnel testing, Adams Golf discovered that some golf club driver heads with displaced volumes at or near 460cc (the USGA and R&A maximum limit on displaced volume) experience significant aerodynamic forces during the golf swing. As a result of this new revelation, the aerodynamics of driver heads has become an important consideration in the design and manufacturing process.
In pursuit of developing and designing the highest performance and most innovative products, Adams Golf integrated Siemens PLM Software’s NX Flow application for CFD analysis and wind tunnel testing into the driver product development process. With the help of the state-of-the-art design and analysis capabilities of NX, Adams Golf was able to significantly reduce aerodynamic drag, which increased club head speed and produced greater driving distance. These innovations have resulted in significant time-to-market and market share gains for Adams Golf in the driver category of golf clubs.
“Our ability to implement systems that quickly and proficiently deliver ground-breaking golf clubs to consumers is critical to putting us ahead of the competition,” said Chip Brewer, President and CEO of Adams Golf. “We are so proud to be the first golf club manufacturer to be honored with a PM100 award for our application of CFD analysis to the design of our award-winning Speedline driver. This award helps solidify our position as a true innovator in the industry.”
The eight core disciplines recognized by Managing Automation Media for the PM100 Awards are Business Model Mastery, Customer Mastery, Supply Network Mastery, Data and Integration Mastery, Training and Education Mastery, Leadership Mastery and Operational Excellence. An independent judging panel chaired by David R. Brousell, Editor-in-Chief, Managing Automation Media, and Jeff Moad, Executive Editior, Managing Automation, reviewed project nominations. Some of this year’s other award winners were Dole Foods, L’Oreal, Dow Chemical, Ingersoll-Rand, Xerox, General Motors and Dr. Pepper Snapple Group.
“As we prepare for the eventual end of the Great Recession, these winning companies dramatically underscore how the manufacturing industry will begin to emerge in an even stronger position once a recovery takes a firm hold,” said David R. Brousell, Editor-in-Chief of Managing Automation Media. “The projects that enabled these companies to become PM100 winners reflect great creativity and inventiveness, a determined willingness to take risk, and an enduring resilience to continually improve every aspect of their business. These companies are leading the way to a better future.”
PM100 winners were honored and presented their awards at the Progressive Manufacturing Awards Gala at the Progressive Manufacturing Summit 2010, Seizing the Future: Leadership Strategies for the Recovery and Beyond, May 3-5 at The Breakers in Palm Beach, Florida. More than 200 manufacturing technology executives attended.
About Adams Golf
Developing high-performance and technologically innovative golf products is the cornerstone of Adams Golf. From the initial design, through manufacturing and servicing, Adams Golf is committed to helping players of all abilities enjoy the game of golf. Located in Plano, Texas, Adams Golf’s portfolio of products includes award-winning drivers, fairway woods, hybrids and irons-for both men and women. For more information on Adams Golf, please visit www.adamsgolf.com.
About Managing Automation Media
Managing Automation Media, a division of Thomas Publishing Company, LLC, provides a complete set of decision-support informational tools for executives and technology decision-makers at progressive manufacturers-companies that are using information and automation technologies to transform their businesses and create a sustainable competitive advantage. In North America with Managing Automation, and now also in EMEA with Manufacturing Executive, it delivers access to the most influential decision-makers in manufacturing. Additional information can be found at www.managingautomationmedia.com.
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Note: NX is a trademark or registered trademark of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries.
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