(VIENNA, VA) – Buffalo Communications (Buffalo) – the global golf-lifestyle public relations, branding and marketing-communications firm, and division of Billy Casper Golf – has added former Pinehurst Resort PR head Janeen Driscoll to its management team.
Focusing on upscale Buffalo golf club, resort, destination and real-estate clients, Driscoll will rely on 18 years in public relations and marketing to oversee strategic media-outreach initiatives. These result in sales-influencing editorial coverage in national and regional; consumer and trade; and print, electronic and online outlets.
For more than 10 years, Driscoll directed marketing-communications activities at the celebrated Pinehurst Resort that hosted a U.S. Open, U.S. Amateur and countless golf events under her tenure. Driscoll enjoys strong relationships with Golf World, Wall Street Journal, USA Today, New York Times, Golf Channel, Spa Magazine, Travel + Leisure, Fine Living Channel, ESPN, The Associated Press, Meetings & Conventions and other highly-influential international and regional media. She also brings significant strength in new media, from electronic communications to social site strategy, as well as creative promotions development.
“Janeen is one of the most highly respected PR and branding professionals in the golf, travel and hospitality industry,” says Rich Katz, Managing Director of Buffalo. “She further solidifies the tremendous depth of our team successfully drives client growth.”
The addition of Driscoll underscores Buffalo’s commitment to helping clients sharply increase brand awareness, popularity and revenues. The company also recently bolstered its information-technology team to expand client presence in digital and social media.
“I’ve been a longtime admirer of the way Buffalo Communications conducts business,” says Driscoll. “The company enjoys deep respect and loyalty from clients and media by creating innovative partnerships.”
Janeen Driscoll: jdriscoll@billycaspergolf.com, 910.690.9711.
About Buffalo Communications
Based in Vienna, VA, Buffalo is a global public relations, branding and marketing-communications firm with clients in golf, lifestyle, travel and fashion. With extensive media connections, Buffalo consistently publicizes the places, products and services of companies and public agencies. The firm’s PR programs increase brand awareness, popularity and revenues for top brands.
Among Buffalo’s client roster of domestic and international category leaders are 2010 Ryder Cup host Celtic Manor Resort (Newport, Wales), Castle & Cooke, CYBEX, Dunning Sportswear, ECCO, Fila Golf, Kaua’i Visitors Bureau (golf co-op), Mission Hills Golf Club (Shenzhen, China) and The St. Joe Company.
Associated Press, Esquire, ESPN, GOLF Magazine, Golf Digest, Golfweek, InStyle, Los Angeles Times, NBC “Today Show,” Oprah Magazine, Robb Report, Self, Sports Illustrated, The Golf Channel, roughly all Top 50 U.S. daily newspapers, major TV networks and hundreds of upscale niche media have recently publicized Buffalo clients.
For more information: www.buffalocommunications.com, 703.761.1444.
Contact:
Dan Shepherd
Buffalo Communications
703.891.3320
dshepherd@buffalocommunications.com
www.twitter.com/buffalocomm
www.buffalocommunications.com
