Adidas Golf continues to elevate the art of performance by introducing women’s adiPure, delivering refinement on and off the golf course
CARLSBAD, Calif. (June 8, 2010) – adidas Golf recently introduced adiPURE™, a new and innovative apparel and footwear line for the sophisticated and refined golfer, and at the time, only offered men’s fashions. Now, adidas Golf is expanding the adiPURE apparel line by offering its elegance and performance to female golfers creating a range of timeless, sleek and sophisticated golf apparel for women featuring all adidas proprietary technologies in stunning colors, sleek silhouettes, and impeccable details.
“We have created adiPURE for the woman who demands excellence in her apparel in terms of fit, function, and form,” said Patricia Dahan, Senior Director of Global Apparel. “We believe that there is nothing like adiPURE in the marketplace today. We have successfully combined style, simplicity and performance at their very highest levels.”
Women’s adiPURE offers a limited collection of tailored tops, bottoms, sweaters, and layering pieces that are appropriate on or off the golf course. The first adiPURE women’s apparel collection features a soft color palette of mauves and platinums for a timeless look and feel, as well as ultra soft, comfortable fabrications that feature ClimaLite®, ClimaProof®, ClimaCool®, and ClimaLite Warm technologies.
* Premium tailored fit polos incorporate sanded fabrication with Lycra® eliminating restriction, as well as a moisture-wicking peached fabrication with ClimaLite technology.
* Slim fit pants and skorts are a blend of cotton sateen and Lycra for excellent recovery and comfort on the course.
* Fitted cashmere blend sweaters and layering jackets complete and compliment the wardrobe on cooler days.
Women’s styles of adiPURE apparel will be available at a limited number of green grass shops throughout the USA on June 15 as well as worldwide in the fall. Manufacturer’s suggested retail price (MRSP) in US dollars for women’s adiPURE apparel is $65-$120 for various pieces in the collection. To find a local retailer in your area, please call customer service at 800-888-2582.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
