Sears store at Baybrook Mall in Friendswood is first of 12 Sears stores nationwide to house an Edwin Watts Golf Shop, providing customers with a service-based, interactive, in-store golf experience
FORT WALTON BEACH, Fla., June 11, 2010…Sears Holdings (NASDAQ: SHLD), one of the nation’s largest broadline retailers, as part of a multi-year agreement with Edwin Watts Golf Shops, LLC, one of the world’s largest specialty golf retailers, has officially opened the golf industry’s first U.S.-based “store-within-a-store” retail model, located inside the Sears store at the Baybrook Mall in Friendswood, Texas.
The new store in Friendswood is the first of 12 new service-oriented Edwin Watts Golf Shops that will open inside of existing Sears stores nationwide in 2010. In addition to Friendswood, and a soon-to-be-opened Edwin Watts Golf Shop inside a Sears store in Humble, Texas, the other store locations include Columbia and Silver Springs, Md.; Murray, Utah; Garden City, Yonkers and Hicksville, N.Y.; Livingston, N.J.; Falls Church, Va.; Vernon Hills, Il.; and Pembroke, Fla.
“Opening the first of 12 Edwin Watts Golf Shops inside of the Sears store in Friendswood is very exciting as it marks a significant development for the golf industry as we expand the access of service-oriented golf retail to all levels of golfers, while helping to drive new players to the game,” said John Watson, Chief Executive Officer, Edwin Watts Golf Shops. “We chose to partner with Sears based on our strategic need for a mall-based retailer with a national footprint, as well as affiliations with leading brands such as Craftsman Tools and Nordic Track, which strongly align with the golfer demographic.”
Each Edwin Watts Golf Shop housed inside a Sears location, including the Friendswood location, is designed as a specialty store format with footprints ranging from 2,700-3,000 sq. ft., while offering the familiar layout and shopping experience as the Company’s free-standing golf shops. The shops, which will be strategically positioned near other major Sears departments (electronics, tools, appliances, sporting goods), will be staffed by Edwin Watts Golf associates, all with deep experience and training in golf equipment and technologies, the golf industry, professional fitting and customer service – key differentiators for the Edwin Watts Golf brand and the “store-within-a-store” concept.
Each store, including the Friendswood location, will feature select product assortments in golf equipment & apparel, electronics and related golf accessories from top brands such as Callaway, TaylorMade, Titleist, FootJoy, adidas Golf, Cleveland, Cobra, Adams, Wilson, Champions Tour and others. The shops will present consumers with a service-based, interactive golf experience showcasing product testing, via an in-store putting green and hitting bay, game improvement clinics, expert golf club and golf ball performance fitting, the latest equipment technology, apparel styles, other innovations and much more. In addition, customers who carry the Sears credit card will have the ability to use their credit card for in-store Edwin Watts Golf Shop purchases at the participating locations.
Watson adds, “The partnership between Sears and Edwin Watts Golf Shops presents a major advantage for today’s leading golf equipment companies, offering a new channel of distribution within a retail brand that offers tremendous equity value and global recognition. As the golf industry is seeking opportunities to increase participation and interest across all demographics, this retail model will allow a new audience of consumers to experience golf each time they visit their local Sears store.”
About Sears Holdings Corporation
Sears Holdings Corporation is the nation’s fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands’ End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation’s largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings’ website at www.searsholdings.com.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 70+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
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Ari Edelman
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Mastro Communications, Inc.
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