ORLANDO, Fla., (June 14, 2010) – Golfweek today announced a new joint venture with Black Knight International to produce and publish PLAYER Magazine, a quarterly golf lifestyle publication geared toward individuals who enjoy the finer things in life. Spearheaded by Golfweek’s thriving custom media division, the partnership will launch its first collaborative effort this October with the Fall 2010 issue of PLAYER.
“Adding PLAYER to our custom media group is truly a thrilling endeavor for Golfweek,” said Clayton Morris, group publisher of Golfweek. “Coupling the strength of our brand with the overwhelming appeal of one of golf’s greatest champions creates a real opportunity for success – one that we simply could not pass up.”
Named for golf icon Gary Player and known for its affluent readership and international appeal, PLAYER Magazine is a perfect fit for the Golfweek brand, whose media family includes such golf-specific titles as Golfweek, Chicago District Golfer and Arizona The State of Golf, all in addition to numerous event publications produced through Golfweek Custom Media. Along with strengthening PLAYER’s position as a leader in the global golf marketplace, the partnership will also allow the Golfweek brand to further develop its rapidly expanding portfolio of diverse multimedia offerings and extend its ever-increasing global reach.
“I am delighted to work with an organization of the caliber of Golfweek,” said Marc Player, CEO of Black Knight International. “They have a very strong team that will add greatly to the success of PLAYER Magazine.”
To learn more about Golfweek and its extensive offerings, visit www.Golfweek.com.
About Golfweek
Founded in 1975, Golfweek is the most authentic, authoritative and independent voice in golf. Reaching more than 1.3 million readers each week, the magazine delivers the most complete news and information about the game, its players and the golf lifestyle – all to golf’s most important audience. The Golfweek brand also extends beyond the print publication to include Golfweek.com, Golfweek OnDemand, GolfweekHomes.com, Golfweek Custom Media and such industry wire services as The Golf Wire, The Apparel Wire and The Tour Van. Golfweek is part of Turnstile Publishing Company, one of the nation’s leading media brands specializing in high-end publications for active and affluent audiences. Founded in 1990 and headquartered in Orlando, Fla., Turnstile Publishing Company is also the parent corporation of Community Media Holdings LLC and the TurfNet Media Network, as well as such publications as Art Calendar, The Seminole Voice and The Winter Park/Maitland Observer.
About Black Knight International
Black Knight International, established by Marc Player, is the global holding company for all divisions of The Player Group. The company provides a range of services and products that reflect the superior quality of the Gary Player®, Player® and Black Knight® brands. The various divisions under the group umbrella include: Gary Player Design, which has over 300 championship courses worldwide to its credit, Player Real Estate, which works with master-planned community developers around the world to create high-end golf resort and residential properties; Black Knight Enterprises whose focuses include luxury goods, apparel, event management and promoting Mr. Player as an ambassador for global companies, and The Player Foundation, which executes global charitable efforts in support of underprivileged children. Established in 1983, The Player Foundation has been making a difference in the lives of children for over 25 years, and in that time has raised over $30 million globally. For more information about Black Knight International please visit www.GaryPlayer.com.
Contact:
Elizabeth Hawkins, Marketing Director
407.563.7006
EHawkins@Golfweek.com
