Endicott, NY – Biomechanics and 3 Dimensional Motion Analysis technology innovator ZenoLink, LLC is collaborating with the 2010 Dick’s Sporting Goods Open this week to bring its cutting edge technology onto the golf course. The Champions Tour Golf tournament will be the very first tournament to provide a true 6 degree of freedom 3-D biomechanical analysis on each amateur and professional golfer. This will be done using the proprietary techniques of ZenoLink and without the use of any sensors, vest or other invasive pieces of equipment attached to them.
“We are excited that the ZenoLink team chose the Dick’s Sporting Goods Open to showcase how golfers can use 3D to better understand their performance during competition vs. the traditional driving range approach,” said Dick’s Sporting Goods Tournament Director, John Karedes.
The ZenoLink team will be set up on the 11th hole at the Enjoie Golf Club on Wednesday and Thursday. “If we were not physically on the tee box during the event, the Pro-Am participants would not even know that we were creating 3 dimensional models of them and analyzing more information about their golf swing than they probably knew was available,” said ZenoLink, LLC CEO Chris Welch.
Welch adds “With ZenoLink, you have the ability to capture information that cannot be seen with even the fastest speed cameras. That is where the power of 3-D comes in because we can measure those critical biomechanical activities occurring in fractions of a second which you can’t expect the human eye to be able to see.”
ZenoLink is once again pushing the boundaries and industry by opening up the ability to measure and assess an athlete’s biomechanical performance during competition as well during practice. “We expect that this will open up a whole new realm of information available to professional and amateur athletes. The coach, fitness professional, physical therapist etc. have been using our technology to accurately measure and assess performance at their facilities for years, but now we hope to raise the bar again as we take it directly to the playing field,” says Welch.
By understanding how athletes perform during intense competition and stressful conditions, ZenoLink can incorporate game time performance indicators into its results for athletes worldwide. The company expects to see its technology entering into Jr. athletic competitions right up to the World Series, the Olympics, Wimbledon or even The US Open which is being played this week. Likewise there has been interest at the sports network level to explore new opportunities in sports broadcasting.
“Athletic performance needs objectivity and ZenoLink will allow these golfers to see their swings based on what their biomechanics are like and to attack those weaknesses from an objective perspective using non invasive technology. The easiest way to look at is to think about what Tiger Woods told the world two weeks ago that he would rely on technology and video and not to work with a swing coach. We say bravo Tiger and that this may be a sign of things to come,” said Welch.
“We are proud to launch the next wave of motion measurement this week in our home town in partnership with the Dick’s Sporting Goods Open. Being able to do this has been a topic of discussion in our company since 1999 and now the time has come to make it reality,” says Welch.
ABOUT ZenoLink: ZenoLink™ is the foremost biomechanics analysis and training tool currently being used by professional and amateur athletes and their coaches, trainers, and teachers. It employs 3D motion assessment to capture specialized data related to functional movement, and turns it into a digital model of your motion. This model is then used to assess exactly how you are performing your activity, your risk of possible injury, and the possibilities for improved performance. www.zenolink.com
ABOUT Chris Welch: Chris Welch is a biomedical engineer graduated from Boston University. He started his career in biomechanics in 1991 doing research at the American Sports Medicine Institute and then continued work at the BioMotion foundation. He has studied and worked with hundreds of athletes, coaches, trainers, sports instructors, and sports medicine practitioners. His life’s work has been dedicated to studying biomechanics, developing associated software, and advancing the state of the art of clinical biomechanics.
Contact:
Dave Richards at Resort & Golf Marketing, Bloomfield Hills, Mich. Call 248-642-6420 or email dave@resortandgolf.com
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