Endicott, NY – ZenoLink, LLC sees itself following in the footsteps of other great businesses that fundamentally started in the Southern Tier such as IBM, Endicott Johnson and Dick’s Sporting Goods. Although the company started in South Florida, it has always tried to stay true to its roots in the area and a few years back decided toestablish their headquarters back home in Endicott, NY.
“It’s great to see companies like ZenoLink with roots to the area, come back and bring their experience, ideas and innovation. When that happens, it’s going to be good for everyone and we are excited to have them involved in this year’s tournament,” said Dick’s Sporting Goods Open Tournament Director, John Karedes.
Endicott native Chris Welch has spent nearly 20 years studying the biomechanics of athletes. Most of his research was confined to the lab or consultation with elite athletes who sought Welch out after hearing about his work through the grapevine among forward-thinking coaches and trainers. Welch, a biomedical-biomechanical engineer, pioneered the concept of clinical biomechanics by bringing 3-D motion analysis out of the laboratory and into the arenas of public healthcare, training and coaching. His study of functional movement over the last 20 years has influenced top coaches and trainers in golf, baseball, lacrosse, tennis, cycling and other sports. Welch is a leader in the emerging field of neuromechanics, which is proving that limitations to an athlete’s “hardware” (body structure) can be mitigated by reprogramming their “software” (how the nervous system initiates muscle movement) by the use of specific drills designed to reproduce small components of overall movement.Now Welch’s company, ZenoLink, LLC, which is based in Endicott, NY, can share his expertise with anyone who desires it and is raising the bar again by bringing 3 dimensional motion analysis and biomechanics software technology on the course at the 2010 Dick’s Sporting Goods Open Pro-Am.
“ZenoLink is a significant breakthrough in the realm of sports training and functional movement assessment,” says Welch. “Every athlete is different, and ZenoLink allows us to pinpoint those differences in the way athletes perform their specific sport. Then we can design highly customized training programs that address deficiencies and help the athlete achieve maximum performance.”
The evolution of the ZenoLink brand and business model has been quietly setting the pace for bringing functional biomechanics to the marketplace. “After 15 years of being in business (as Welch-e Technologies), we can confidently say we are students of technological progress with a very clear understanding of what the consumer and marketplace is looking for,” says George Bock, also an Endicott native and Chief Operating Officer of ZenoLink LLC.
Welch’s work is best known among golf and baseball instructors, but Bock stresses that ZenoLink has applications in all sports and the workplace. “We are a motion company whose primary goal is to bring cost effective biomechanical tools to the marketplace and to provide the concrete means to improve performance and reduce injury potential,” he says. “Our business model leverages the Internet and can be classified as a hybrid ‘Software-as-a-Service’ model. As companies look to provide affordable yet advanced technology and services to their client base, we can fulfill the void that exists by essentially offering our technology via the Web and acting as an outsourced biomechanics lab.”
Bock notes that today’s technology trends are putting more emphasis on computing ‘in the cloud,’ which is something Welch-e Technologies started doing in the late 90’s. “What that means,” says Bock, “is that we are reducing the need for businesses to invest heavily in expensive hardware and software solutions in order to integrate 3-D motion analysis and biomechanics into their facilities. Our technology/business model allows us to offer a new value-added technology plus services that can be leveraged by small to mid-size businesses to increase competitive advantage and generate new revenue opportunities.”
About ZenoLink
ZenoLink™ is the foremost biomechanics analysis and training tool currently being used by professional and amateur athletes and their coaches, trainers, and teachers. It employs 3D motion assessment to capture specialized data related to functional movement, and turns it into a digital model of your motion. This model is then used to assess exactly how you are performing your activity, your risk of possible injury, and the possibilities for improved performance. www.zenolink.com
About Chris Welch
Chris Welch is a biomedical engineer graduated from Boston University. He started his career in biomechanics in 1991 doing research at the American Sports Medicine Institute and then continued work at the BioMotion foundation. He has studied and worked with hundreds of athletes, coaches, trainers, sports instructors, and sports medicine practitioners. His life’s work has been dedicated to studying biomechanics, developing associated software, and advancing the state of the art of clinical biomechanics.
Contact:
Dave Richards
Resort & Golf Marketing
Bloomfield Hills, Mich.
248-642-6420
email dave@resortandgolf.com
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