NORCROSS, Ga. – Solid Golf, LLC inventors of the breakthrough, lightweight portable training device THE KURE, Your Total Putting Solution, has signed Golf Marketing Services (GMS) to handle its public relations and marketing services. THE KURE provides the four key fundamentals of great putting; aim, alignment, returning the putter face to square at impact and a great rhythm. It helps train golfers to make straight and consistent putts.
Under the agreement, GMS will develop and execute a multi-platform marketing strategy designed to accelerate the distribution and sales of THE KURE. GMS will also assist in positioning the brand in a wide variety of media outlets and will direct several key marketing initiatives for the company.
“We believe that Holly Geoghegan and her team at GMS will be extremely effective in helping us execute our company’s very focused marketing strategy,” said Bill Henwood, President of Solid Golf. “Her relationships and experience in the golf industry will help us enhance our brand recognition, convey our message to our target customers and accelerate our sales growth.”
THE KURE is endorsed by six-time PGA Major Champion and CBS golf analyst, Nick Faldo, who is also the spokesperson for the product.
“THE KURE uses 21st century technology to literally train your brain to perfect the four key fundamentals to great putting,” said Faldo. “Using THE KURE for just seven minutes, you will learn what proper aim, alignment, squaring the putter face and a rhythmic stroke actually look and feel like. THE KURE is the only training aid that addresses all four key elements to great putting and provides you with instant feedback on all of them.”
THE KURE works on any style of putter, indoors or out and helps golfers of all ages and skill levels. Using Solid Golf’s patented Active Telemetry Technology™ on the transmitter and the receiver, THE KURE’s internal computers provide visual feedback to confirm when your putting stroke is correct. Once learned, this information can be recalled and repeated effortlessly, time after time — leading to more holed putts, lower golf scores and ultimately, more fun playing the game.
A key feature of THE KURE is the ability to change the aperture settings based on the skill level of the player. As the golfer’s skill improves, he/she can adjust the aperture setting from beginner to amateur and then to professional. At beginner level, the beam that is transmitted into the receiver is wider and easier. As the golfer’s skill progresses, the aperture can be closed and the beam becomes more narrow and difficult.
Since 1991, GMS has launched numerous products in golf and has worked successfully with early-stage technology companies including uPro GPS which was acquired by Callaway Golf in December 2008.
The Kure retails for $199 and comes complete with transmitter, receiver, instruction manual, hard shell traveling case and a bonus instructional DVD featuring Sir Nick Faldo and Mike Shannon. For more information or to order, call at 888-952-PUTT or visit them online at kureputting.com.
About Solid Golf
Solid Golf is located at 4691 Outer Bank Drive in Norcross, Ga. 30092. For more information or to order, visit www.kureputting.com or call 877-312-2220.
About Golf Marketing Services
Since 1991, Golf Marketing Services has promoted some of the most innovative and forward-thinking companies in golf. At GMS, our team of industry experts has the creativity, strategy and energy to take any concept or product to the next level. For more information, visit www.golfmarketinginc.com or call 407-557-2393.
Contact:
SOLID GOLF
Bill Henwood
President
770-783-5220
info@kureputting.com
MEDIA CONTACT
Golf Marketing Services
Holly Geoghegan
President
321-303-9684
holly@golfmarketinginc.com
Mike Leonard
Communications Director
407-347-7244
mike@golfmarketinginc.com
