TEMPE, Ariz. (June 22, 2010) – DnA Golf announced today a new licensing agreement with the National Basketball Association (NBA), which allows DnA Golf to provide custom NBA team logos on their patented drivers.
DnA Golf’s licensing agreement with the NBA will provide DnA Golf drivers with team specific logos in the United States and Canada. NBA teams can use DnA Golf’s driver for sponsor rewards, season ticket incentives and for team charity events, in addition to offering them for sale in team shops, online stores, and corporate suites. DnA Golf will also offer a limited edition logo driver for the 2010 NBA champion Los Angeles Lakers.
“We received an extremely positive response from NBA team representatives at the NBA Team Retail Expo in New York earlier this year and we are thrilled to start this new relationship with the NBA and each of the 30 NBA teams,” said Howard Lindsay, CEO of DnA Golf. “The ability to provide added value to the entire NBA fan base is very exciting for DnA Golf.”
Aside from incorporating golfers’ favorite NBA team logos on their driver clubhead, DnA Golf offers a high-performance driver that is unique to the golf industry. The Alpha 610 Driver features a patented detachable-face technology and elastomeric face insert that allows a player to not only tune their driver for distance, but for desired acoustics as well – the two criteria critical to driver performance.
DnA Golf drivers with custom NBA team logos will be available at NBAStore.com and also through DnA Direct at www.dnagolf.com, with expanded distribution to green grass shops and other retailers planned to coincide with the start of the 2010-11 NBA season.
About DnA Golf
Based in Tempe, Ariz., DnA Golf, Inc. is a wholly owned subsidiary of VyaTek Sports (www.vyatek.com), a company that for more than 10-years has been designing high-end sports equipment for leading brands such as Wilson, Louisville Slugger and Rawlings.
DnA Golf, Inc. was formed in August 2009, but the concept for the first DnA Golf driver began in 2002 when BMW asked VyaTek Sports to develop a golf driver worthy of their “Ultimate Driving Machine” tagline. This effort culminated in the creation of a radical new driver that was highly tunable and had the look, feel and sound of a well-made German car.
The detachable-face technology, branded “DnA TechnologyTM”, offers a level of customization never before seen in a golf driver. The level of customization (for distance, acoustics and co-branding) allows each driver to carry a unique “DNA”, made possible by the infinite combination of detachable faces, elastomeric face-inserts and distinct acoustic signatures.
DnA Golf utilizes a unique distribution strategy, partnering with select corporate brands, sports teams, military branches/facilities, charities and green grass golf facilities. With more than 30 percent of rounds played attributed to “business”, golf is an attractive area to build brand loyalty and awareness.
To learn more about DnA Golf, the technology and the unique branding opportunities please visit us online at www.dnagolf.com.
Contact:
Media Contact: Company Contact: NBA Contact:
Ryan Woodcock Howard Lindsay Kim Kanouse
CruzWood Communications DnA Golf – Founder/CEO NBA PR
480.766.1221 480.240.6004 212.407.8478
woody@cruzwood.com hlindsay@dnagolf.com kkanouse@nba.com
