Phil Mickelson: Secrets Of The Short Game debuts July 1, plays all month on pay-per-view and video on demand
New York, N. Y. June 23, 2010 – Phil Mickelson, 2010 Masters champion and one of the top golfers in the world, will reveal his inside tips to improving everyone’s golf game as PHIL MICKELSON: SECRETS OF THE SHORT GAME makes its world-wide television debut Thursday, July 1 on pay-per-view and video on demand.
Mickelson, a three-time Masters champion and winner of 34 PGA Tour events, including four major championships, is long known for his masterful short game. In this program he reveals his unique philosophy on the short game, and provides detailed instruction in a variety of areas including: chipping, flop shots, bunker play and specialty shots. He also shares his most memorable short game moments and behind-the-scenes footage.
PHIL MICKELSON: SECRETS OF THE SHORT GAME will premiere Thursday, July 1 at 9:00 PM ET/6:00 PM PT on pay-per-view via cable systems and satellite providers. The two-hour program was recorded in High Definition and will be closed-captioned (where available) and available throughout the summer. It will also be available on video on demand on many cable systems. The suggested retail price is $19.99.
Emmy Award-winning producer/director Terry Jastrow, who has produced hugely popular instructional tapes with Jack Nicklaus, Arnold Palmer and others, is the show’s executive producer.
“No great golfer has done an instructional program in more than two decades. For years people have acknowledged that Phil has a superior short game, but the question they still ask is, ‘How does he do it?’ Here Phil finally gives his answers,” said Jastrow, president of Jastrow Productions. “Mickelson has been outspoken on various topics throughout his career and continues to be so in sharing his “Secrets.”
“My ideas about the short game are very different from a lot of the instruction I see out there,” said Mickelson, “so it was a lot of fun to put this together with Terry and I’m very pleased with the way it turned out. The goal here is help golfers build a foundation so that their practice time directly correlates to improved scoring on the golf course.”
Commenting on two outdated chipping tips; that “the club should go back and through the same distance” or, that there should be “no wrist” in the swing: Mickelson states, “If anybody teaches you one of those two methods, go somewhere else. There is one great way to chip and it is a method that I call “hinge and hold.” There has never been a good chipper who does not conform to this technique.” The program focuses on all shots from 50 yards in, and includes sections on chipping, sand shots, and the flop shot Mickelson popularized soon after he joined the PGA Tour in 1992.
“This is the first time ever that PPV and VOD cable television customers will be able to access such high level instruction from a person of Mickelson’s caliber,” said iN DEMAND’s President & CEO, Bob Benya. “This step-by step tutorial provides the viewer with an unmatched bounty of valuable, in-depth instruction and analysis from Mickelson.”
MultiVision Media, one of the leading distributors of pay-per-view sports and events programming, will be distributing the show throughout the United States and Canada.
“Phil Mickelson has made his mark this year and the timing of the show couldn’t be any better for our networks and affiliates,” said Brian Ricco, president of MultiVision Media, Inc. “Who wouldn’t want to learn from the best? We are hoping to raise Phil’s name up with the top Hollywood draws, the Pacquiao’s, De La Hoya’s and Mayweather’s and make a statement on the PPV and video on demand platforms. These platforms provide great distribution channels for instructional sports and this show can provide a real boost for the category.”
About MultiVision Media
MultiVision Media, Inc. is an energetic industry leader in pay-per-view sports, concerts, and special events program management, working with entrepreneurs, agents, and artists on the creation, consultation, and development of event programming, including concerts, sports, and other special events from event creation, production, sponsorship, and distribution. MultiVision Media Inc. will announce shortly the first PPV 3-D event to be delivered to the home, scheduled to premiere this Fall. MultiVision Media, Inc. also serves as an agent for home video/DVD, Video-On-Demand, and foreign distribution of a myriad of television programming.
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