Rising star showcases highlights from innovative sportswear line
(MONTREAL) – Fila Golf – a men’s and women’s apparel line internationally recognized for its authentic sports heritage and exclusively licensed by Fersten Worldwide – announces that staff player Stacy Lewis will compete in popular pieces from the 2010 collection during the LPGA Championship Presented by Wegmans at Locust Hill Country Club in Pittsford, NY.
During the second major championship of the season, the 25-year-old will rely on the timeless sophistication, luxurious fabrics and technical characteristics of the iconic brand. Highlight looks for the week – in a distinctive palette including Fila’s famous Viva Red and Navy as well as Heritage Blue and Pine — will include a variety of the top styles, such as the Genova ($70), Messina ($90) and Sussex Textured ($80) polos.
“In Fila, I don’t have to sacrifice style for performance,” says Lewis. “I love the way the fabrics feel, and they’re designed to keep me cool and comfortable on the course. Like so many other pro athletes, I trust Fila to help me look and feel my best, so I can focus on my score.”
Fila Golf’s popular aesthetic have been at the root of the brand for nearly a century and worn by legends such as Tom Watson, Bjorn Borg, Lee Janzen and Kim Clijsters. The 2010 collection remains true to Fila’s rich history of innovative design by incorporating a distinct combination of style, quality, performance and value.
Enhancing the individual’s athleticism without hindering the natural features of the body, Fila Golf apparel blends premium and eco-friendly fabrics with moisture wicking, quick drying and antimicrobial properties, and other technical characteristics. Playing with solids, stripes and textures, the latest looks build on the Fila’s famous Viva Red, White and Fila Navy colors, adding shades of Aqua, Pine, Fig and Atomic Orange for an updated, modern color palette.
In stock year-round for immediate order and program fulfillment, Fila Golf’s complete line of apparel retails from $20 for accessories to $120 for outerwear and is worn in competition by scores of professionals worldwide, including LPGA Tour star Stacy Lewis.
Fersten Worldwide develops, designs, manufactures and distributes all Fila Golf apparel and headwear for the United States and Canada. The company is North America’s leading full-service supplier of decorated apparel, headwear and accessories to the promotional products and golf industries.
For more information: www.filagolf.com, 800.565.7462.
About Fila
Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally-respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content internationally. For more information: www.fila.com
Contact:
Jamie Brooks
Buffalo Communications
703.891.3510
jbrooks@buffalocommunications.com
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