CASTLE ROCK, Colo. (June 22, 2010) – Golf industry insider James J. Keegan has applied 20 years of creating successful strategic solutions to his new book, “The Business of Golf – What Are You Thinking?,” due to be released in June.
Keegan, the most recognized authority on the business of golf today, reveals his ground-breaking methods, which are based on hard data and extensive field experience that has covered more than 35 countries around the world.
Encompassing virtually every aspect of strategic, tactical and operational practices involving golf courses, Keegan sheds light on proven solutions for success, as well as common mistakes that lead to failure. Skilled at interpreting what most influences and motivates golf consumers, Keegan presents a specific outline for attracting and retaining their business.
The visionary behind Golf Convergence, Inc., the golf industry benchmark for strategic applications, Keegan illustrates in the book how “golf is far more than a quiet, outdoor recreational pursuit.”
“It is a challenging business in a competitive and unique working environment with many uncontrollable and uncontrollable factors adversely the golf course’s net income,” writes Keegan, a former certified public accountant, who holds a bachelor’s degree in business administration from Texas Christian University and Masters in business from the University of Michigan. “This book applies to anyone who has ever said, ‘Someday I’d like to run my own golf course.'”
To maximize financial return on a golf course, Keegan developed the Golf Convergence WIN™ (What’s Important Now) formula, an eight-step process that is detailed in his new book. It emphasizes the importance of strategic planning, by which a golf course’s vision can become realized. Facilities that have adopted this formula have increased EBITDA (earnings before interest, taxes, depreciation and amortization) by 12 percent of gross revenue.
“Our methodology is highly successful,” Keegan said. “The finest tactical plans without a talented team are meaningless. It takes all three components – strategic vision, tactical planning and operational execution – to be successful in maximizing revenue, increasing operational efficiency and enhancing customer service.”
To order an advance copy of “The Business of Golf – What Are You Thinking?” visit www.golfconvergence.com or www.amazon.com. Additional information is available on the company’s website, Twitter/golfconvergence, Facebook and by calling (303) 283-8880.
Contact:
Karen Moraghan
Hunter Public Relations
908/876-5100
kmoraghan@hunter-pr.com
