Toronto-based brand helps students, staff, players look fresh on and off the course
(TORONTO, ON) – Quagmire – the Toronto-based apparel brand founded by two friends with a passion for golf, surf, skate and street culture – has been named the official apparel supplier to the Hank Haney International Junior Golf Academy (Hank Haney IJGA) and International Junior Golf Tour (IJGT).
Beginning this summer, all Hank Haney IJGA staff and students, as well as IJGT staff and tour members will showcase a wide range of pieces from Quagmire’s trend-inspired collection. This includes tops, outerwear and lids embroidered with Hank Haney IJGA and IJGT logos.
“I’m stoked that all of these awesome young players from across the country and around the world will be rocking our looks,” says Quagmire co-founder Geoff Tait. “This partnership is a great fit, especially since the kids can also wear our stuff to hang out with their friends.”
The brand’s irreverent attitude – embodied by its “Not Fit for the Fairway” motto – is showcased across the 2010 collection which includes polos, sweaters, shorts, pants and outerwear featuring array of bright and pastel hues. Slightly “off-kilter” elements include funky stitch detailing, unique logo and pocket placement and style names like “Money Shot,” “Duffer,” “Pondskipper” and “Choke.”
“All of the our students and staff are very pleased with this partnership,” says Ryley Hendry, Chief Operating Officer of Junior Golf Corporation, which operates Hank Haney IJGA and IJGT. “We first introduced Quagmire at our 2010 IJGT Tournament of Champions over Memorial Day Weekend. The response was great and everyone loved the product!”
Hollywood celebrities and Tour professionals love Quagmire. The collection retails from $65 for some tops to $79 for select outwear with more information and an online store at www.quagmiregolf.com.
About Quagmire
Founded by Geoff Tait and Bobby Pasternak, Quagmire is a member of Green Grass One and available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.
The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 Quagmire partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
About Hank Haney IJGA
Hank Haney International Junior Golf Academy, located on Hilton Head Island, South Carolina, is the only golf academy in the world to combine training, competition, and academics for serious junior golfers. Hank Haney IJGA has students from 28 countries and 28 states. Hank Haney serves as Director of Instruction and his students have gone on to win every major professional, collegiate, and amateur golf championship.
To obtain more information about the Hank Haney IJGA, please visit www.IJGA.com or call (800) 791-8229.
About the IJGT
The International Junior Golf Tour is the only junior golf tour to host events every weekend throughout the academic year, with over 60 tournaments annually. In addition, the IJGT hosts 3 international events. Players from all 50 states and from several countries around the world regularly compete in events at venues such as TPC Sawgrass, Pinehurst, Bethpage State Park, and Harbour Town Golf Links.
To obtain more information about the IJGT, please visit www.IJGT.com or call (800) 792-9143.
Contact:
mie Brooks
Buffalo Communications
703.891.3510
jbrooks@buffalocommunications.com
www.buffalocommunications.com
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