NORWALK, Conn. – PGA Golf Exhibitions and AHEAD® today announced the company’s plans to exhibit at the 2010 PGA Fall Expo in Las Vegas, Nev., August 16-18. This year’s Expo moves to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.
“With the new venue and show dates for the PGA Fall Expo, we feel it will attract more buyers and give us an ideal platform to meet with our west coast and international customers,” said Ken Shwartz, president AHEAD®. “The PGA Merchandise Show in Orlando has always been a smart investment for us and we are confident the Fall Expo will be too.”
AHEAD®, a leading designer and marketer of branded headwear, apparel and golf accessories, will help anchor the extensive apparel section of the new modernized PGA Fall Expo show floor. The company will use the PGA Fall Expo to introduce its spring 2011 product lines including performance apparel, headwear and accessories. AHEAD will be located at Booth 217.
PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will be able to preview the latest AHEAD® collections, discover the latest golf retail trends and source the latest merchandise from a wide spectrum of golf vendors. Additionally, PGA Fall Expo attendees can personally test equipment and training aids, attend the complimentary Education Conference and enjoy numerous networking events including three golf industry tournaments and the popular Industry Welcome Reception, held this year at TAO Las Vegas.
“We are especially pleased to welcome back AHEAD® to the PGA Fall Expo,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “PGA Professionals and golf buyers can look forward to exciting new products and the opportunity to speak with company executives. And, now that we are in the heart of Las Vegas Fashion Week, we are excited to share this established golf brand with even more qualified buyers.”
About the PGA Fall Expo
Thousands of PGA Professionals and influential buyers will come to the 2010 PGA Fall Expo to see the top brands of golf including exhibitors such as AHEAD, Antigua, Ben Hogan/Sport Haley, Callaway Apparel, Callaway Golf, CHAMP, Cleveland Classics, Cleveland Golf/Srixon, Club Glove, Cutter & Buck, Ecco, Fairway & Greene, Free Fall, Full Swing Golf, Greg Norman Collection, Imperial, LIJA, Peter Millar, PING, PING Apparel, Pukka Headwear, SkyGolf GPS, Sunice, TourEdge and many more.
The 2010 PGA Fall Expo will begin with Outdoor Demo Day and three Industry Golf Tournaments on Monday, August 16, at the award-winning Revere Golf Club in nearby Henderson, Nev. More than 250 golf companies will present and demonstrate their latest merchandise in new, upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center on Tuesday, August 17, 9 a.m. – 5:00 p.m., and on Wednesday, August 18, 9:00 a.m. – 3:00 p.m. PGA Golf Exhibitions, The PGA of America and the Association of Golf Merchandisers will again collaborate on a comprehensive education program offered to attendees at no cost, Aug. 17-18, on the Show floor and in adjacent meeting rooms. The complimentary PGA Fall Expo Career Fair returns in 2010 to provide golf employers and attending professionals with continuing opportunities to network and source golf industry employment opportunities. And, among multiple networking events, the popular Industry Welcome Reception will return the first night of exhibition events, Tuesday, Aug. 16, at the popular TAO Las Vegas in the Grand Canal Shoppes of the Venetian.
This year’s PGA Fall Expo has moved to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events. It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2010 PGA Fall Expo in Las Vegas online at www.pgaexpo.com.
About AHEAD®
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD® men’s apparel line; AHEAD® Headwear, AHEAD® Accessories and the Kate Lord™ Collection of ladies headwear, ladies apparel and ladies accessories. AHEAD is a supporting partner of PGA Golf Retirement Plus, a licensee of the USGA, PGA of America, PGA TOUR and the official headwear of the AJGA. For information on AHEAD, visit www.aheadweb.com.
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The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. PGA Fall Expo® is a registered trademark owned by The PGA of America.
Contact:
Sherry Major, PGA Golf Exhibitions 716.662.3855, smajor@reedexpo.com
Jackie Beck, Ahead 860.304.3643, jackiebeck00@hotmail.com
