NORWALK, Conn. – PGA Golf Exhibitions and Greg Norman Collection today announced the company’s plans to exhibit in the 2010 PGA Fall Expo in Las Vegas, Nevada, August 16-18. This year’s Expo moves to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.
“We are looking forward to participating in the PGA Fall Expo,” said Michael J. Setola, President/CEO Greg Norman Collection. “We’re hearing from influential West Coast buyers that the new dates and venue have made the show a must-attend event.”
Greg Norman Collection, a leading worldwide marketer of golf-inspired sportswear for men and women, will help anchor the extensive apparel section of the new modernized PGA Fall Expo show floor. The company will use the PGA Fall Expo to support this year’s launch of the Greg Norman Collection’s Epic Outerwear line and to introduce its spring 2011 product lines along with its Greg Norman Accessory Collection of hats, belts, bags and hosiery from licensing partner Paramount.
PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will be able to preview the latest Greg Norman Collection lines, discover the latest golf retail trends and source the latest merchandise from a wide spectrum of golf vendors. Additionally, PGA Fall Expo attendees can personally test equipment and training aids, attend the complimentary Education Conference and enjoy numerous networking events including three golf industry tournaments and the popular Industry Welcome Reception, held this year at TAO Las Vegas.
“We are especially pleased to welcome back the Greg Norman Collection to the PGA Fall Expo,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “Our attending PGA Professionals and golf retailers value the opportunity see such a prominent brand in this intimate buying setting. And, now that we are in the heart of Las Vegas Fashion Week, we are enthusiastic to offer a business platform that places the Greg Norman Collection in front of even more qualified new buyers.”
About the PGA Fall Expo
Thousands of PGA Professionals and influential buyers will come to the 2010 PGA Fall Expo to see the top brands of golf including exhibitors such as Ahead, Antigua, Ben Hogan/Sport Haley, Callaway Apparel, Callaway Golf, CHAMP, Cleveland Classics, Cleveland Golf/Srixon, Club Glove, Cutter & Buck, Ecco, Fairway & Greene, Free Fall, Full Swing Golf, Greg Norman Collection, Imperial, LIJA, Peter Millar, PING, PING Apparel, Pukka Headwear, SkyGolf GPS, Sunice, TourEdge and many more.
The 2010 PGA Fall Expo will begin with Outdoor Demo Day and three Industry Golf Tournaments on Monday, August 16, at the award-winning Revere Golf Club in nearby Henderson, Nev. More than 250 golf companies will present and demonstrate their latest merchandise in new, upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center on Tuesday, August 17, 9 a.m. – 5:00 p.m., and on Wednesday, August 18, 9:00 a.m. – 3:00 p.m. PGA Golf Exhibitions, The PGA of America and the Association of Golf Merchandisers will again collaborate on a comprehensive education program offered to attendees at no cost, Aug. 17-18, on the Show floor and in adjacent meeting rooms. The complimentary PGA Fall Expo Career Fair returns in 2010 to provide golf employers and attending professionals with continuing opportunities to network and source golf industry employment opportunities. And, among multiple networking events, the popular Industry Welcome Reception will return the first night of exhibition events, Tuesday, Aug. 16, at the popular TAO Las Vegas in the Grand Canal Shoppes of the Venetian.
This year’s PGA Fall Expo has moved to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events. It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2010 PGA Fall Expo in Las Vegas online at www.pgaexpo.com.
About Greg Norman Collection
Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired sportswear for men and women. Established in 1992, Greg Norman Collection is inspired by one of the world’s leading golf professionals, the man they call “The Shark.” Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman’s powerful elegance, enthusiasm and passion for an individual design sense.
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The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. PGA Fall Expo® is a registered trademark owned by The PGA of America.
Contact:
Sherry Major, PGA Golf Exhibitions 716.662.3855, smajor@reedexpo.com
Jennifer Hawkins, Greg Norman Collection jennifer@stenderhawkins.com
