Williams Sports, powered by Williams Formula One Team Technology, announced recently that they have signed an Agreement with Blue Lotus to handle distribution of its premium line of golf equipment in Japan.
Williams Sports has been granted the exclusive global licensing rights to produce golf equipment and accessories that mirror the high standards of AT&T Williams. The long standing tradition and success of this team will be translated into industry leading products that will carry the tradition into the golf sector, a new world of opportunity and exposure. Williams Sports will be utilizing the extensive team of Williams’ engineers and testing equipment to create the most highly advanced golf products while testing all critical design aspects to ensure the product is the best the industry has to offer.
Blue Lotus has an established relationship with Japan’s Top Professionals and Amateur Players. Operating shops in each region, Blue Lotus will be delivering Williams Sports equipment and accessories through their 47 high-end retail shops throughout Japan including their new flagship store which opened in Tokyo on June 25th. This new store has a “salon” feel to it, and will be where Japan’s most affluent golfers and celebrities will come for custom fittings of their golf clubs. This is the first of its kind in Japan.
Blue Lotus is contracted with one of the most famous golf club fitters in Japan, Mr. Ito. Mr. Ito is very well known in the Japanese golf industry because of his work with PGA Tour Professional, Ryo Ishikawa. Mr. Ito was the fitter for Ishikawa for a long time and has the ability to control the weight of any golf club within 1g.
Blue Lotus will be participating in the L-1 Grand-Prix (http://www.l-1gp.com) on July 3rd, and The Toshin Golf Tournament in Lake Wood (www.toshin-group.com/tgt2010/), July 1st thru 4th as the Global Licensee of Williams Formula One Team. Ryo Ishikawa will be competing in this event along with L-1 Grand Prix Professionals and over 40,000 exhibitors are expected to attend over the 4 days of this event.
Blue Lotus will be carrying three Series of clubs from Williams Sports: the Players Series, Gold Series and Black Series, as well as an extensive line of apparel and accessories for 2010.
Players Series
The Players Series is aimed at the core global golfer. This line is the lifeline of the Williams Sports product line. This series will feature equipment designed for the everyday golfer that seeks the highest in quality and performance from their equipment. This line will be the platform for all series of equipment that Williams Sports produces. This series will target 75% of the global golfing population and will set the bar for bar of excellence in the golf industry in all aspects of design, performance, and production.
Gold Series
The Gold Series from Williams Sports will target the golfer that is looking for something outside the traditional realm of golf club styling. This series will share the same technological and aerodynamic advancements that are the core foundation of the entire Williams Sports line. The Gold Series will separate itself from the other series by modifications to the cosmetics and finish of each product. The most noticeable and recognized difference will be the exquisite 24 karat gold plating on all exposed metal surfaces. To compliment this finish, we have chosen a rich metallic color to bring out the luster of the gold plating. The Gold Series will be the perfect choice for the golfer that is looking for the combination of luxurious styling in an ultra-high performance product designed to perform at the highest level.
Black Series
The Williams team of engineers understands the core basis and essentials of performance. It’s crucial for all performance based equipment to be designed around the individual operating it, whether it’s a Formula One race car or a golf club. At Williams F1, a custom seat is created to mold perfectly to the driver’s body. From there, the engine and suspension are engineered to match the style and characteristics of the driver. The Williams Sports Black Series will feature the same formula for performance and success. This is not just a series of clubs…this is The Ultimate Golf Experience…for the avid golfer who appreciates the finer things in life!
Williams Sports first launched its new line of golf equipment at the 2010 PGA Merchandise Show in Orlando, FL in January and at The Japan Golf Fair in Tokyo in February, and the response was absolutely overwhelming.
For more information on Williams Sports and their line of golf equipment for 2010 visit: www.williams-sports.co.uk
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
