Customizable wedges available in five lofts, two new finishes
Fairhaven, MA (July 1, 2010) – Building upon the proven product and performance success that has made Vokey Design Spin Milled Wedges the most played at every level of competitive golf, Titleist introduces its new WedgeWorks Exclusives line. WedgeWorks is a high performance custom shop where Master Craftsman Bob Vokey and his team of artisans design and build wedges for everyone from PGA TOUR players to avid wedge enthusiasts. Each personalized creation is one-of-a-kind, custom-engraved, hand-stamped and built at WedgeWorks in Carlsbad, Calif.
The new WedgeWorks Exclusives line features the tournament proven Vokey Tour Van Design (TVD) sole and pre-2010 Spin Milled grooves. Condition of Competition (C-C) wedges will be available in the WedgeWorks Exclusives line beginning in September. Two distinctive new finishes – Bright Brushed Chrome and Oil Can Zero – were created specifically for WedgeWorks Exclusives. Every WedgeWorks Exclusives club is custom and personalized – from length, lie and loft, to toe engraving, paintfill, grips, shafts and shaftbands.
“WedgeWorks is a life-long dream come true,” said Vokey. “Wedges are personal. The Exclusives line allows avid Vokey enthusiasts an opportunity make the wedges their own.”
The Vokey TVD features a crescent shaped sole and moderate camber. This allows the wedge to easily pivot around its center for versatility and shot making. Due to its moderate effective bounce, the TVD is a great all around wedge for a variety of playing conditions. Vokey TVD wedges are also the only wedges in the Vokey Design lineup that feature a Tour grind in lower lofts, beginning at 52 degrees and increasing to 60 degrees in two degree increments. A great wedge also deserves a great shaft, which is why WedgeWorks Exclusives will feature a high performance shaft matrix, including True Temper’s Dynamic Gold, Tour Issue and Project X, as well as the KBS Tour in steel and black nickel. Shafts can be labeled with specifically designed WedgeWorks shaft bands.
The personalization options available on WedgeWorks Exclusives are virtually endless. Three different hand-stamp styles (straight, freestyle, snow) in up to eight letters and/or numbers; 20 different paintfill colors; and 40 different toe engraving combinations from which to choose. Finally, WedgeWorks Exclusives will offer BV grips in a variety of textures and colors to match the player’s look and feel preferences. Among the grips available are the New Decade Multi-Compound and full cord Golf Pride Tour Velvet, as well as ribbed and .600 diameter options. BV Custom grips are available only through WedgeWorks.
“Bob Vokey built his reputation on providing golfers the best short game tools in the world to help them achieve the lowest scores,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “The new WedgeWorks Exclusives provide golfers a Tour-inspired and Tour-validated Vokey TVD Spin Milled wedge with all of the custom options usually reserved for the best players in the world.”
Availability and Price
The new WedgeWorks Exclusives will be available through www.Vokey.com beginning July 15. Condition of Competition models will be available in the Fall. The base retail price before personalization for all models is $150.
Titleist and FootJoy comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE – FO). Titleist, FootJoy, Vokey Design and Vokey Spin Milled are trademarks owned or licensed by the Acushnet Company.
Contact:
Joe Gomes
Director of Communications
(508.9790.3211).
