PALM BEACH GARDENS, FL, June 30, 2010 – The TaylorMade-adidas Golf Company (TMaG) has renewed its ongoing relationship with the EWGA (Executive Women’s Golf Association) as a supporting partner. TMaG provides the EWGA with financial and in-kind support and participates in the EWGA Golfpalooza (formerly known as its annual conference).
“Our relationship with the EWGA gives us invaluable insight into the wants and needs of avid women golfers, helping us to improve our products and our brands,” said Mike Ferris, TaylorMade category vice president, Burner brand. “However, we’re also involved because we fervently believe in supporting the EWGA’s vision of enriching the lives of women through the game of golf.”
A 2008 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 32 rounds per year. EWGA members spent an average of $4296 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $602,900 in golf related spending. With over 125 chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $75 million to the golf industry.
“We greatly value our long term relationship with the TaylorMade-adidas Golf Company,” says Pam Swensen, CEO of the EWGA. “It is because of the support we receive from our corporate and supporting partners that gives us the opportunity to continually provide ways to connect women to the game of golf.”
About TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
About EWGA
Geared toward the schedules of busy women, the EWGA welcomes every woman interested in getting involved and connected through golf. EWGA offers all members organized play and clinics for all levels of golfers, personal and professional development, learning and mentoring programs and coast-to-coast networking opportunities to develop friendships, business connections and lifelong relationships.
Since its founding in 1991, the EWGA has touched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and for fun. This tax exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers at over 125 local chapters throughout the United States and international chapters in Canada.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
