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Scheyden Introduces Revelry Composite Hybrid Frame

July 7, 2010

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(HUNTINGTON BEACH, CA) – Scheyden Precision Eyewear – the luxury market leader in lenses and frames for aviation, golf, fishing and yachting – announces the premiere of its Revelry frame, a sleek new style in the company’s popular Composite Hybrid collection.

Designed as a smaller version of the extremely popular Revelstoke model, the Revelry Composite Hybrid ($259 – $309) fuses a cedar rolled composite frame with flexible, hypoallergenic NiAg temples and cloisonné tips for complete comfort, even when wearing a hat, headphones or a headset.

Featuring the only full-coverage wrap design offering a unique custom-fit, the unisex collection is available in either gloss black or Havana tortoise-shell and includes two additional styles – Jet-A and Panorama.

“The Composite Hybrid collection has been extremely well received and we’re excited to offer a new frame that allows even more individuals the opportunity to look great in our eyewear,” says Jeff Herold, company founder and private instrument-rated pilot. “Pilots, golfers and outdoor enthusiasts continue to marvel at the clarity of Scheyden’s optics, all while reducing weight.”

The full-coverage frames can be fitted with either glass or CR-39 lenses, which are created using Scheyden’s technologically advanced multi-layer process. Hand-ground and polished, they feature a hydrophobic coating to repel water and perspiration, and several layers of magnesium hexafluoride to diffuse ambient light and protect pupils from harsh reflections. The distortion-free lenses also include a scratch resistant finish and optional polarization.

Designed and manufactured to exacting standards, Scheyden eyewear is ideal for precision activities. In addition to the Composite Hybrids, the company’s product line includes the titanium-frame Fixed Gear collection, Classic FlipUp styles and Dual RX designs for prescription users.

A favorite of military, commercial, private and aerobatic pilots – including the U.S. Air Force Thunderbirds and 2009 Redbull Air Race Rookie Pete McLeod – the evolutionary sunglasses are also the choice of professional golfers on the PGA, LPGA and Champions Tours, as well as fishermen and car enthusiasts.

Retailing from $259 to $445, Scheyden Precision Eyewear is available at better commercial aviation and custom eyewear retailers.

More information: www.scheyden.com or 800.851.2758.

About West Coast Trends, Inc.

Based in Huntington Beach, CA, West Coast Trends Inc. was founded in 1990 and is the maker of both Scheyden Precision Eyewear and Club Glove, a worldwide leader in the design and manufacture of premium luggage, golf travel bags, stand bags, club covers and accessories. Its products have been tested and approved by the world’s most discerning professionals, from pilots to PGA Tour players.

Contact:
Kevin Satz
Buffalo Communications
703.891.3394
ksatz@buffalocommunications.com
twitter.com/buffalocomm
www.buffalocommunications.com

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