NORWALK, Conn. – PGA Golf Exhibitions and Peter Millar today announced the company’s plans to exhibit in the 2010 PGA Fall Expo inLas Vegas, Nevada, August 16-18. This year’s Expo moves to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.
“We’re really excited to expand our presence in Las Vegas during Fashion Week by exhibiting at the PGA Fall Expo,” said Todd Martin, President, Peter Millar Golf. “We already have a substantial presence in town that week for the other markets, so our participation in the PGA Fall Expo just further demonstrates our commitment to our green grass business and our great PGA, AGM and AMF partners.”
Peter Millar, a leader in the luxury apparel market, will help anchor the extensive apparel section of the new modernized PGA Fall Expo show floor. PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will be able to preview the latest Peter Millar apparel, discover the latest golf retail trends and source the latest merchandise from a wide spectrum of golf vendors. Additionally, PGA Fall Expo attendees can personally test equipment and training aids, attend the complimentary Education Conference and enjoy numerous networking events including three golf industry tournaments and the popular Industry Welcome Reception, held this year at TAO Las Vegas.
“We are especially pleased to welcome back Peter Millar to the PGA Fall Expo,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “Our attending PGA Professionals and golf retailers value the opportunity see such a prominent brand in this intimate buying setting. We are enthusiastic to offer a business platform that can bring Peter Millar to even more qualified new buyers.”
About the PGA Fall Expo
Thousands of PGA Professionals and influential buyers will come to the 2010 PGA Fall Expo to see the top brands of golf including exhibitors such as AHEAD, Antigua, Ben Hogan/Sport Haley, Callaway Apparel, Callaway Golf, CHAMP, Cleveland Classics, Cleveland Golf/Srixon, Club Glove, Cutter & Buck, Ecco, Fairway & Greene, Free Fall, Full Swing Golf, Greg Norman Collection, Imperial, LIJA, Peter Millar, PING, PING Apparel, Pukka Headwear, SkyGolf GPS, Sunice, TourEdge and many more.
The 2010 PGA Fall Expo will begin with Outdoor Demo Day and three Industry Golf Tournaments on Monday, August 16, at the award-winning Revere Golf Club in nearby Henderson, Nev. More than 250 golf companies will present and demonstrate their latest merchandise in new, upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center on Tuesday, August 17, 9 a.m. – 5:00 p.m., and on Wednesday, August 18, 9:00 a.m. – 3:00 p.m. PGA Golf Exhibitions, The PGA of America and the Association of Golf Merchandisers will again collaborate on a comprehensive education program offered to attendees at no cost, Aug. 17-18, on the Show floor and in adjacent meeting rooms. The complimentary PGA Fall Expo Career Fair returns in 2010 to provide golf employers and attending professionals with continuing opportunities to network and source golf industry employment opportunities. And, among multiple networking events, the popular Industry Welcome Reception will return the first night of exhibition events, Tuesday, Aug. 16, at the popular TAO Las Vegas in the Grand Canal Shoppes of the Venetian.
This year’s PGA Fall Expo has moved to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events. It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2010 PGA Fall Expo in Las Vegas online atwww.pgaexpo.com.
About Peter Millar, LLC
Peter Millar, LLC is a leader in the design, marketing and distribution of premium lifestyle products. Peter Millar has achieved remarkable growth and success by supplying the highest quality products to a premium limited distribution. The Company’s brand names include Peter Millar, Peter Millar Tailored Clothing, Peter Millar Dress Furnishings and Tweed Peacock. For more information, please visit www.petermillar.com or contact Millie Graham at 919.465.0155 #109 or email:mgraham@petermillar.com.
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The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. PGA Fall Expo® is a registered trademark owned by The PGA of America.
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