NORWALK, Conn. – PGA Golf Exhibitions and Summit Golf Brands’ Fairway & Greene and Zero Restriction today announced the brands’ plans to exhibit in the 2010 PGA Fall Expo in Las Vegas, Nevada, August 16-18. This year’s Expo moves to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.
“We’re very excited for the upcoming PGA Fall Expo. The timing couldn’t be better to coincide with the other shows going on in Las Vegas and it will give us a chance to really showcase the diversity of our brands to a broad range of customers,” commented Andy Bell, President, Fairway & Greene, Zero Restriction. “We continue to see a strong response to the PGA Fall Expo from our West Coast customers and will take the opportunity to expand our presentation for that audience.”
Fairway & Greene and Zero Restriction will help anchor the extensive apparel section of the new modernized PGA Fall Expo show floor. PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will be able to preview the latest Summit Golf Brands’ apparel, outerwear and accessory lines, discover the latest golf retail trends and source the latest merchandise from a wide spectrum of golf vendors. Additionally, PGA Fall Expo attendees can personally test equipment and training aids, attend the complimentary Education Conference and enjoy numerous networking events including three golf industry tournaments and the popular Industry Welcome Reception, held this year at TAO Las Vegas.
“We are pleased to welcome back Fairway & Greene and Zero Restriction to the PGA Fall Expo,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “These great brands join an already strong line-up of the best golf apparel brands at this year’s PGA Fall Expo and we look forward to experiencing all they offer to our industry.”
About the PGA Fall Expo
Thousands of PGA Professionals and influential buyers will come to the 2010 PGA Fall Expo to see the top brands of golf including exhibitors such as AHEAD, Antigua, Ben Hogan/Sport Haley, Callaway Apparel, Callaway Golf, Carnoustie, CHAMP, Cleveland Classics, Cleveland Golf/Srixon, Club Glove, Cutter & Buck, Ecco, Fairway & Greene, Free Fall, Full Swing Golf, Greg Norman Collection, Imperial Headwear, Izod G, LIJA, Peter Millar, PING, PING Apparel, Pukka Headwear, SkyGolf GPS, Sunice, TourEdge, Tehama, Zero Restriction and many more.
The 2010 PGA Fall Expo will begin with Outdoor Demo Day and three Industry Golf Tournaments on Monday, August 16, at the award-winning Revere Golf Club in nearby Henderson, Nev. More than 250 golf companies will present and demonstrate their latest merchandise in new, upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center on Tuesday, August 17, 9 a.m. – 5:00 p.m., and on Wednesday, August 18, 9:00 a.m. – 3:00 p.m. PGA Golf Exhibitions, The PGA of America and the Association of Golf Merchandisers will again collaborate on a comprehensive education program offered to attendees at no cost, Aug. 17-18, on the Show floor and in adjacent meeting rooms. The complimentary PGA Fall Expo Career Fair returns in 2010 to provide golf employers and attending professionals with continuing opportunities to network and source golf industry employment opportunities. And, among multiple networking events, the popular Industry Welcome Reception will return the first night of exhibition events, Tuesday, Aug. 16, at the popular TAO Las Vegas in the Grand Canal Shoppes of the Venetian.
This year’s PGA Fall Expo has moved to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events. It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2010 PGA Fall Expo in Las Vegas online at www.pgaexpo.com.
About Fairway & Greene
Founded in 1995, Fairway & Greene is widely acknowledged as the leader in the high-end green-grass apparel market. With an unparalleled emphasis on product quality, customer service and sales support, the company has rapidly grown and is currently sold in over 3,500 of the finest private clubs, resorts and clubs in the world. Fairway & Greene joined the Summit Golf Brands portfolio in January 2006. For more information, visit www.fairwayandgreene.com.
About Zero Restriction
Founded in 1991, Zero Restriction is Pennsylvania-born company that started by making waterproof rainwear for golfers. Players on all three professional Tours saw the advantages of ZR, and orders started pouring in. Now more than 17 years later, ZR is again setting new standards in performance golf apparel, using innovative technology and patented features to enhance freedom of motion without restriction, something that is crucial for all golfers. Zero Restriction is a top-rated outerwear brand among retailers (AGM 2009 Survey and PGA Magazine), and past supplier to international team competitions (Ryder Cup, Walker Cup, President’s Cup). Zero Restriction completed the Summit Golf Brands portfolio in November 2007. For more information, visit www.zerorestriction.com.
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The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. PGA Fall Expo® is a registered trademark owned by The PGA of America.
Contact:
Sherry Major, PGA Golf Exhibitions 716.662.3855, smajor@reedexpo.com
Dave Hall, Summit Golf Brands 212.302.7255, ext. 216, dhall@summitgolfbrands.com
