MEDWAY, MA, July 7, 2010 – Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium exercise equipment, announced today a stay-and-play promotion, providing country clubs, resorts and other facilities that purchase the CYBEX Golf Fitness “Sweet Spot” prior to October 31 with an exclusive trip hosted by Tour legend Greg Norman.
Limited to 72 spots, this unique experience takes place Dec. 12-14, 2010, at Tiburon Golf Club and the Ritz-Carlton Golf Resort in Naples, FL. Festivities begin with a four-star meal complete with Greg Norman Estates wines and premium steaks from Greg Norman Australian Prime. The following day, Norman will join guests for breakfast followed by 18 holes and an awards luncheon at Tiburon. CYBEX will also conduct a golf clinic and host a dinner event. Airfare within the continental U.S. and accommodations are included.
“This is a wonderful opportunity for me to spend time with people who genuinely share my belief that staying fit is truly important to performing your best on the course and in life,” says Norman. “I’ve worked out almost exclusively on CYBEX equipment for years and know that its commitment to exercise science, design and safety are second to none.”
The minimum purchase to participate in the promotion is a CYBEX Sweet Spot 500 Starter Package, with full terms and conditions available at www.cybexgolf.com. Sweet Spot offers essential, high-performance strength and cardio training equipment in as small as a 500-square-foot fitness center layout. It also includes the company’s Front Nine™ and Back Nine™ exercise regimens, a club marketing campaign to engage and motivate members, and other support materials.
“Greg played the lead role in establishing strength and conditioning facilities on the PGA Tour and has for decades been a globally recognized fitness ambassador,” says Larry Gulko, CYBEX Chief Marketing Officer. “This game-changing initiative provides our customers with a once-in-a-lifetime opportunity to interact with Greg in an intimate setting, learn more about his philosophies and enjoy a truly great golf experience.”
The CYBEX Golf platform is designed to drive year-round revenue, enhance member retention and loyalty, increase fitness center usage and create a unique value proposition to club prospects. This total fitness solution is based precisely on the equipment and exercises trusted by the world’s best golfers, nearly all of whom work out on CYBEX equipment, the only brand used in the mobile fitness trailers that travel weekly with the PGA and Champions Tours. The CYBEX Golf platform is offered in pre-sized and custom plans to align with any club’s member demographics and square footage for a fitness center.
About CYBEX
Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company’s website at www.cybexintl.com.
This news release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above. These include, but are not limited to, competitive factors, technological and product developments, market demand, economic conditions, the resolution of litigation involving the Company, and the ability of the Company to comply with the terms of its credit facilities. Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2009, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated March 25, 2010.
Contact:
Kevin Satz
Buffalo Communications
(703) 891-3394
ksatz@buffalocommunications.com
